Do not fret, your well crafted words do not have to fall on deaf ears! Here is how to increase
traffic to your blog.
Content Marketing Strategy Start with Superior Content
This may be an obvious one to you, but readers do notwant to waste their time with sub-par content. There are a plethora of websites pushing out blog posts and users have every right to be picky.
Good content marketing strategy: If you are writing content simply for the sake of ranking in search engines, it will be painfully obvious. Dislike writing or do not have the time? Find someone to take care of it for you. There are plenty of freelancers out there or you could hire on a marketing firm that offers content writing.
Content Marketing Strategy Give Blog Posts a Great Title
In order to increase Website traffic to your blog, you need to ensure users take that crucial first step
to clicking the link to open your post. Among a long list of competing results in search engines, your
blog best bet at attracting visitors to you website to get clicks is with a superior title.
A few tips on crafting an enticing blog title:
- Do not stress on getting it perfect prior to writing. Start with a rough title to inspire
your article and make adjustments if you find yourself heading in another direction.
- Keep it accurate. Exaggerating a title may get those initial clicks, but it also likely to
earn you a higher bounce rate. Set clear expectations for users to avoid disappointment.
- Use under 70 characters. Anything longer than that will be cut off in search engine results.
Try a Google Search preview tool (there are plenty of options) to get an idea of how your
title will look to users scrolling through.
- Try using numbers. Of course incorporating numbers in every title would be a bit redundant,
but they do tend to perform better. For example, 7 Tips For Crafting a Killer Blog Titles.
Content Marketing Strategy Follow the Crowd
Not just any crowd but your crowd. Find which social platforms your target audience is present
on and interact on it. If you already have profiles set up on multiple social networks, begin
sharing blog posts on each one. Take a look at your Google Analytics (free to install!) and
see where the majority of your referral traffic is coming from.
Acompanied with the right social post text and comments, sharing your articles on these social
networks will increase traffic to your blog and the likelihood of them being shared by your
It really does not hurt to remain active across all social networks even if some are not quite so
popular, but it does start to become a disadvantage if you are unable to consistently post. Old
posts and activity give users the impression that youâve neglected your business and will not be
Content Marketing Do Not Skimp Out
Though our attention spans are steadily decreasing and page load times of more than 5 seconds are
painful short when it comes to content, the longer the better.
Since at this point most topics have been fully saturated with blog posts, its necessary to write
something that is better than all of the other similar articles out there. Better means a compelling
voice, more detail, and for a more great content marketing article.
Who wants to share a skimpy piece of content with little value, anyway?
Not only will longer content please human visitors, but it will also please the all-powerful search
engines. Recent updates in past years to Googles Search engine algorithm, dubbed Panda and Penguin,
are suspected to have added more emphasis on overall content length.
Embrace Variation Good Content Marketing Strategy
Nobody enjoys long pages of breakless text; not even your college professor. While it maybe too late
to redo those college research papers, It reall is never too late to change up your blog writing style.
Proper formatting and an attractive website theme allows you to go into detail with longer content,
without losing the interest of page skimmers. Make use of headers to separate your different points and
try to shoot for three sentence paragraphs over long chunks of text.
When relevant, it is also a good idea to include visual aids such as images and videos.
Content Marketing Strategy Use the Right Keywords
Although some SEO gurus will claim that the significance of keywords is phasing out, they still should
play a big role in your content marketing strategy. It is quite true that search engines have added a
long list of additional factors to their first page ranking process, yet keywords still remain one of
the primary ingredients. Utilizing strategic keywords will help you to reach the right audience and
increase traffic to your blog.
Some pointers on choosing and using keywords:
- Think about user intent. It is always helpful to search a keyword yourself before targeting it in a blog. The results may surprise you! Perhaps what you thought was a great keyword is actually the name of an existing brand users are searching for.
- Do not just consider the number of searches a keyword receives. Look at the competition as well! Moz Keyword Explorer offers 20 free queries per month which will help you determine keyword potential, competition, and popularity in search queries.
- Long-tail keywords can be winners. Long-tail keywords (think kittens for sale in new york city instead
of just kittens) may receive less searches, but the ones they do receive are by more qualified searchers.
If you were a kitten breeder in New York City, traffic from kittens for sale in new york city would be
far more likely to convert and easier to get than kittens.
- Treat keywords like sprinkles, not the whole cupcake. While there is no magic number for how many times a keyword should be used in a blog post, you donât wanted to be penalized by Google for keyword stuffing.
Unlike many traditional forms of advertisement, content marketing requires that you be in it for the long haul. Increasing traffic to your blog may not be instantaneous, but it will be certainly worth it for your SEO, website, and business!
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