Monthly Archives: January 2018

Jan 20

Getting The Hang Of Organic SEO

By bonusadm | SEO

In the old days of the Online world, there were no SEO Professionals, automated systems, or all that high technology stuff. A few years ago, in fact, the term “Search Engine Optimization” did not even exist! Website owners battled with approaches and means to obtain the much-needed hits to their website (never mind if it was not targeted) to ideally produce the desired earnings. Those were the days of IBM (or “It’s Best done Manually) and Organic SEO.

search engine optimization

Organic SEO still pertains to the processes and techniques that are undertaken to optimize a web site in order that it obtains good relevance ratings based on the keywords that the site is respondent to. The sole difference between Organic SEO and the SEO we now know is that Organic SEO is a manual method vs. the current automated methods of web page submission and alteration that defines “modern” SEO. Organic SEO focuses on promoting websites on the Natural online search engine results also referred to as organic results in contrast with sponsored web links (Pay-Per-Click/PPC). Organic SEO, when you truly consider is a “purist” approach to website optimization because nothing is a “black box”. As a specialist in Organic SEO, you understand optimization; you don’t just blindly trust it.

Organic SEO is built upon a clear understanding of fundamental concepts, including:

– Search engines and the way in which they work

Obviously, you can not practice Organic SEO if you really don’t even know how the first two letters of SEO (i.e., Search Engine) works. An internet search engine is a web site that provides the visitor a list of recommended websites to visit, based upon an unique keyword or keyword phrases. The ranking of a website is statistically calculated by what is termed as “key word density” or the ratio of keywords to the total number of words of web content in a website. Inbound links and their relevancy is another element that determines your rankings. The gatherer of this statistical data is what is referred to as a “spider” or “spider bot”, which is a program whose function is to count the number of times a keyword appears in a website through a process called “crawling”.

– Search Engine Optimization

You can’t have Organic SEO without the SEO part, and that stands what Search Engine Optimization. SEO’s principal goal is simple: bring as many website visitors to your website as attainable by exerting influence on the search engine to position your website as close to the very top of the list as attainable. As an end result of getting more website visitors, it is really hoped that your website will generate business for you. This specific outcome is every Organic SEO user’s clear measure of becoming successful.

– Viral Marketing Concepts

This is a significant concept to comprehend if you are really serious about becoming a good Organic SEO specialist. Viral Marketing is a strategy to exponentially increase the amount of site visitors to your website from a small base that you have built from your primary Organic SEO approach. An example of Viral Marketing is to offer visitors to your website an option to generate income from their very own website by merely putting in your website’s link on theirs to ensure that when people visit their website, then there is a great chance that they will likely visit yours. This strategy is certainly a handy component of the arsenal of a practitioner of Organic SEO.

– Optimized Domain Names Fundamentals

One of the simplest ideas to recognize, yet also one that is not really as easy to implement. Obtaining a keyword-rich domain name is every Organic SEO consultant’s dream because it carries so much weight in the relevancy scope. If you domain name is precisely what you are selling, you will be able to smoothly sail on without much of a problem in the search engine rankings. The challenge, certainly, is that there is a very high likelihood that the “good” domain names already belong to someone, and this helps make an Organic SEO specialist life harder.

– Keyword and Keyword Phrases Research

This is the very first step on the list of to-dos for an Organic SEO practitioner given that it plays a main role in determining your search engine optimization method. Since it takes several months for any optimization strategy to work, an Organic SEO expert’s efforts will be wasted if he makes the misstep of optimizing a website based on keywords that are not really as popular as he presumed.

Turning Into an Organic SEO specialist is not an easy task in any way because it requires a deep knowledge of the fundamentals that those employing automated systems take for granted. There is a major advantage, however, of Organic SEO vs. the “lazy man’s” SEO: A clear understanding of the concepts makes it possible for you to study SEO scenarios more accurately and formulate strategies that are better suited and respondent to your website’s needs.

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Jan 17

Critical Solutions On Getting Results Through Article Marketing

By bonusadm | affiliate marketing

Are you having a hard time to successfully market your products through articles? Do you want to attempt article marketing, but aren’t sure where you should start? Then you’ve come to the ideal place! Within this write-up, we’ll present you the suggestions you will need to commence article marketing and to make sure that your initiatives thrive.

Like the smell of new Content

Like the smell of New Content

Review Article Marketing Written Content

At any time you are writing content for publication, it is significantly essential to verify or even triple-check your spelling and grammar. Readers are turned off by means of posts that are loaded with misspelled words and ungrammatical phrases. Even if your content is substantial, improper spelling and sentence structure will still make you appear to be unreliable.

Perhaps the most spectacular facet of article marketing:and content marketing most of the working techniques used by marketers today were actually devised and also put into effect by marketers. This indicates that any terrific idea you have that goes against the grain could easily end up being the next chart-topping eBook about the best ways to successfully market.

Utilize a Strong Call to Action Statement

Compose your conclusion paragraphs by using a call to action. Talk first with regards to the primary subject of your article. At that time, emphasize to your target market of the key points which were mentioned in the body of your message. Last but not least, write a statement that implores the reader to make an adjustment, fix an issue, overcome a specific thing, or something quite similar, and in one sentence let them know to seek out your product as their answer.

Assuming that your target in your content marketing strategy is simply just to acquire back links to your web site, then you can focus slightly less on the good quality of your subject matter. The main goal in this type of article marketing is to be one-of-a-kind to ensure that your content helps drive up your google search engine rankings.

Writing a series of related articles can be a great way to get the most out of your article marketing efforts. Of course every article should encourage your readers to find more of your writing, but a series has its own particular kind of powerful cross-promotion. Each installment of an article series acts as an advertisement for the series as a whole.

Now You Too Can Flood Your Websites With
Unique High-Quality Content 

Because content is what makes your business run. The more good content you have, the more keywords you can rank for. The more keywords you rank for, the more traffic you get – and more traffic equals more money

Spin Rewriter content

Ezines are one of the best publishing platforms to use for an article marketing campaign. Remember to check the requirements ezines put on their articles, though. These requirements can change frequently. Review an ezine’s terms of service before you send it your first article, and go back to check it for changes regularly if you continue sending it material.

Identifying your viewers comes in valuable with any type of online marketing. With affiliate marketing this comes in useful given that you should have an idea what types of products or services to market. When the ads are relevant to the viewers type you get the more apt they are going to be to clicks on them.Marketing your articles via the web takes a lot of creativity. Remember that the idea isn’t only to write quality content, you also want to write very compelling content. If you can not hold the interest of your readership, then you will not have a readership and thus no visitors to your website.

Regardless of what variety of products or services you’re selling, you should have the ability to benefit from article marketing. Once you’ve checked out this write-up, you understand what you can possibly do to ensure sure your article marketing is an accomplishment. Soon, a lot of people will be looking for article marketing advice from you.

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Jan 16

How To Use Content Marketing to Help Your SEO

By bonusadm | Content marketing

SEO and content marketing go hand in hand, but what exactly is content marketing? People often have trouble understanding the difference between the two, especially if you’re just starting out in the online marketing world.

Content marketing should be an integral part of any SEO strategy. If you’re not factoring it in, then this is even more of a reason to read this article to find out how you can better utilize content and simultaneously improve your SEO.

Just what is really content marketing?

Content marketing is a combination of all types of marketing activities that focus on creating and sharing information including (but not limited to) blog posts, email newsletters, social media posts, core content on your website, and images. It is also crucial for the branding element of digital marketing, as it is the process of getting your content in front of your potential audience.

Say you owned a new boutique coffee house, for example. As well as looking at optimizing your local SEO so that coffee lovers can find your new spot, you could utilize content marketing by sharing some images of your new coffee shop through social media platforms such as Facebook & Instagram. (You could also publish blog posts providing specific about your different roasts, instructions on how to brew the perfect cup of coffee, the story of the founding of your coffee shop, or profiles of your customers and their preferences.)

People will want to share valuable content because it’s funny, interesting, newsworthy or powerful. So try to create something unique even if you are just putting a new spin on something dated. Also, by incorporating a story that people can relate to you will personalize the experience, thus enabling a deeper understanding 0f your business from your audience.

As well as creating a brand awareness, if you choose to link Facebook/Instagram images back to your site, you will start driving relevant traffic and if the website incorporates a good user experience this will have a positive impact on your SEO, as Google will deem your website as more relevant. Plus, if your content starts to get shared by other platforms, this will continue to build up more links to your website.

What exactly is the objective of content marketing?

When it comes to effective content marketing, you should be creating high-quality & stimulating subject matter for your website visitors. The formulation of high-quality content pertains to almost anything that can be valuable to the end user; regardless if that is engaging, informative or helpful.

Through the efforts of content marketing, the goal is to naturally entice your audience and then encourage them to convert. You can do this by using a call to action on the website, which can help coax your audience to take the next step by offering a discount or limited time offer to purchase your products or inquire for your services.

For example, if you operate a yoga studio and you’re seeking to gain new clients you could write a blog post about recommendations on just what to do in the course of your first yoga class. Then, when people go to your site to read the post, you can offer them a discount on their first class. You attract them to your site with subject matter they find valuable, and then use it as an opportunity in order to get them into your sales funnel.

Can the Content literally any type of subject matter?

 The content could be in the form of photos, videos, blog posts, infographics etc. Just as long as the content presents some type of value and engages your audience, then it doesn’t really matter what type you choose.

You should carefully formulate your social networks strategy to ensure optimum engagement with the content that you share. Curating your Instagram feed and make use of great content is the key to helping to build a community and generate leads and sales via Instagram. If you’re focusing your time and efforts on distributing content on Facebook, Twitter, or Pinterest, you might adjust the style of web content for you to satisfy the interests of the various audiences

The reasons why content marketing can benefit SEO?

1. Textual content is a cornerstone of SEO. Google crawls the website and the subject matter, indexes the website page, and ranks pages accordingly.

Efficient content marketing features writing quality copy which is relevant to the phrases your audience is browsing for. For that reason, the more blog posts you write which have a keyword target, the more probable your website will begin driving in increased organic traffic. The key is making certain that your content pertains to the keyword but avoids poor SEO techniques such as keyword stuffing. Compose naturally and provide quality, high-value related information.

2. Web content provides the basis for keyword optimization. It really allows you to optimize keywords throughout the pertinent pages on your website. Anytime creating material, aim to implement a keyword phrase. Google has improved search accuracy by creating algorithms to understand the searcher’s intention and the contextual meaning of terms.

As a result, you should ensure that you have a wide array of closely related phrases being targeted within the content, as opposed to just the singular phrase you think your target market is choosing.

3. Soon after you start creating quality content and marketing it effectively, your rankings can see a positive result. New visitors to your website because of content marketing are truly potential consumers. Due to this fact, in addition to increasing website traffic to the website, it can likewise increase your leads/sales.

4. Each new piece of content you produce on your website is yet another page that Google can index. While content by itself won’t increase your visitor traffic, it gives the possibility to target new and different phrases which may engage potential customers.

5. Valuable web content improves your authority. Assuming that your content is really high quality, it is most likely to attract more back links and shares all throughout social media as well as other blogs. Valuable content will also have a part in a really good user experience, and the metrics will give Google positive ranking signals.

Final thoughts

Content marketing and SEO collaborate with each other. Time spent doing keyword research for SEO is virtually ineffective unless those keywords are actually made use of in the web content! A healthy balance of both of these is vital to success.

Ensure that you don’t zero in completely on material and that you ensure that your technical SEO is up to speed too. You could produce the finest content in the world, but if Google can’t crawl your website or there are technical troubles, the web content won’t have its maximum reach.

Source

https://www.mainstreetroi.com/how-to-use-content-marketing-to-improve-your-seo-results/

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Jan 12

6 Email Template Design Tips You Should Always Follow

By bonusadm | Email marketing

6 Email Template Design Tips You Should Always Follow

More than 260 billion emails are sent around the world every single day.

So how do you make sure your messages stand out in a subscriber’s inbox? Well, great content, for one. But another extremely important factor: email design in your email marketing promotions. Eye-catching emails that effectively communicate your message will improve metrics like open rates, click through rates, and conversions.

Luckily, email templates are an easy and time-efficient way to create beautifully branded messages. Most Email Service Providers have some to choose from. In fact, AWeber has more than 700 templates in our platform.

Before you start dragging and dropping your content into a template, though, there are a few design tips you should know. Follow these six simple tricks to get the most out of every template.

Pick the right template for the job

Do you want to welcome a new reader? Update them on a new product? Announce a huge sale? With hundreds of templates to choose from, you want to pick a design that best suits your goal.

(Want a more customized template that perfectly matches your website or brand? Click here to work one-on-one with an AWeber designer to create one.)

For instance, if you’re an AWeber customer who wants to send a welcome letter to new subscribers, you may choose the “tidal” template (shown below). Then just add in your own text, logo, and personalization.

If you want to get your subscribers excited about an upcoming sale, catch their attention right away. Then lead them right to your discount, coupon, or offer. Here’s a simple, but effective design you might pick:

Keep your design clean and focused

Choice is the enemy of conversion. If you give a person too many options, it makes it difficult for them to make a final decision, according to psychologist Barry Schwartz, who named this phenomenon “the paradox of choice.”

Keep this in mind as you choose or tweak an email template. The design should be a path that leads the reader toward your ultimate goal. Add in too many other routes, and your reader may never get where you want them to go.

To give you an idea, here is an example from Moo, a custom print and design company. It’s a clean and focused email design that effectively promotes products. As a reader, you know exactly what the email’s goal is — to make you want to buy something!

We love this design because it:

  • Follows a simple “Z” pattern layout, which means it easily moves your eyes in a zigzag that alternates text and images.
  • Consists of minimal elements and concise writing for a streamlined look.
  • Includes visual examples of each product to minimize the use of long chunks of text and to show off their array of products.
  • Creates defined sections for each product with the use of thin dividers.
  • Contains lots of white (or in this case, blue) space to draw your attention to the images.

Create an eye-catching header

While you want your email template to reflect your brand, you don’t need it to look exactly like your website. You want to draw your reader’s attention to the important elements within your email — not overwhelm them with something that looks like a site.

Forgo a heavy navigation bar at the top for something more user-friendly like the North Face did below. It still drives subscribers back to their site, but it limits the number of choices and keeps things clean.

If your email can serve its purpose without the navigation bar, then take it out like this Burberry email below.

The goal of this email is to advertise their trench coat line and the design visually showcases this very well and plays up their brand. With the multi-tan color palette, you instantly know that it’s Burberry. The well-structured grid layout makes for a seamless flow of design as well. If the header was filled with navigational tools, it would diminish the overall feel of the brand and the message they are trying to send.

Balance your text-to-image ratio

When choosing or changing a template, keep your text-to-image ratio in mind. Text-to-image ratio is how much text there is in comparison to images in your email.

There’s no such thing as the perfect “text-to-image ratio”, but most people stick with 60 percent text and 40 percent images.

Here’s why it’s important not to rely too heavily on images:

  1. “Image-only” emails risk going to the SPAM folder since email service providers like Gmail, Yahoo! and Hotmail tend to filter and block them.
  2. Images may be ‘turned off’ as default by viewers or by their email client.
  3. Images can take longer than text to load based on browser and internet connection. A subscriber may leave the email before they’ve seen all the content.

Utilize alt text for images

When you include images in your messages, they may or may not always display in the email clients they were sent to. That’s because many email services will disable images in messages that are sent to their users, unless the user actually verifies that they do indeed want to see the images.

Alternative text is helpful in these cases. When an image doesn’t load, a line of text will appear that describes what should be there.

Take a look at this email from Hotels.com where images were blocked, but the use of alt text was implemented.

And here’s what it should actually look like:

Now, you may be wondering, “Is including alt text worth my time?”

Absolutely. Forty-eight percent of mobile clients will block images by default, according to the email testing platform called Litmus. If you set up alt text, the description will appear where the images were supposed to go. If you don’t, your reader will only see blank boxes.

Alt text is also important for your subscribers with visual or certain cognitive disabilities. They may have a screen reader that will read the alt text to them so they get a full understanding of what’s included in your message.

If you are using AWeber’s Drag & Drop editor, click here to see how to set up alt text for your images.

Pro Tip: Not all images need alt text. If your image is purely for the aesthetics of the email, be sure to set an empty alt text value for the image.

Test your message

Mistakes can make you look unprofessional and sloppy. One bad experience may be enough to turn a subscriber away for good.

So test your emails! It only takes an extra minute or two, but the payoff is huge. We even recommend sending the test email to a couple people you trust and who aren’t afraid to give you an honest critique. They offer a fresh pair of eyes that may catch something you didn’t.

You should also send the test to accounts in different email services like Gmail, Yahoo! or Outlook. Here at AWeber, each of our marketing specialists has about three to five different test email accounts so they can review our messages and templates in multiple platforms before we hit the send button.

And always test on different devices — desktop, tablet, and mobile — if possible. Sometimes an email template you selected on desktop may have formatting issues on a cell phone. AWeber’s email templates are all mobile-responsive, but we can’t vouch for all other ESPs, so test just to make sure.

If you’re using AWeber: To easily check emails before you send, click on the “Preview & Test” button on the upper right-hand side of your screen. Enter your email address and hit “Send Test” to get a test email delivered to your inbox.

If you’re not using AWeber: Check out email testing tools like Email on Acid or Litmus to preview your design before you send.

Your template design cheat sheet

Feel free to download this recap below for the next time you use an email template.

And if you’re looking for an email template that perfectly fits your style and brand, contact an AWeber designer today.

Source

https://blog.aweber.com/email-template-design/6-design-tips-anyone-using-email-template-know.htm

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Jan 11

The 5 Worst Email Issues Facing Today’s Digital Marketers

By bonusadm | Email marketing

The 5 Worst Email Issues Facing Today’s Digital Marketers

The 5 Worst Email Issues Facing Today’s Digital Marketers

Part of the reality we face each day as digital marketers is that our role requires us to be entrenched in content. This responsibility is a double-edged sword. On one side, there’s the excitement of all the reading, writing, and sharing that can be done! On the other side, there’s the dread of all that reading, writing, and sharing that needs to be done…

It’s pretty clear we all have our work cut out for us. Fortunately, there are some things we can do to stay on track.

Marketing software and services provider Emma talked to more than 200 marketers and industry leaders at their annual Marketing United conference and compiled the results into their 2017 Email Marketing Industry Report. Here are the top five takeaways on what’s driving today’s marketers.

1. Marketers Feel Overwhelmed

Emma found that only 12 percent of marketers say they’re always meeting both customer and internal expectations. It varies, of course, but it does imply that a whole lot of us are just trying to keep up.

Meeting customer and internal expectations

It’s true, we have a lot to do. We do our best to meet organizational needs and take care of our customers. But we all have those times when we feel like Sisyphus, pushing our big marketing goals up the hill and trying not to get squashed when they roll back down on us.

Working smarter, not harder, goes a long way in relieving that load. Perhaps you have manual processes you could automate to save you time, money, and frustration. Just remember, though: If you do implement automation, check on it regularly and don’t just “set it and forget it.”

2. Marketers Have Data but Need Resources

If there’s one thing that marketers love, it’s data. We solicit it via forms and surveys and collect it from websites, social media posts, and sales. Data is critical to helping us understand our customers’ preferences and behaviors as well as how we can improve our products and processes.

Yet despite the plethora of information at our disposal, we’re stymied on what to do with it all.

According to Emma’s research, 64 percent of marketers say they don’t have the time or personnel to do the marketing they would like.

Making time for marketing

That’s pretty significant when you think about it, and it should give you pause. After all, as Convince & Convert president Jay Baer says, “Capturing data just because you can doesn’t matter; capturing it for a reason does.”

Ask yourself: Why are you collecting data? Could you put the information you’ve gathered to better, or more efficient, use? Consider the possibilities. By revisiting the data you already have, you could discover new insights that inspire new campaigns—and justify getting more of those resources we all want and need.

3. Marketers Struggle with Conflicting Priorities

How many times have you faced the question, “Deliver content that satisfies our audience, or deliver content that satisfies our bosses?” In a perfect world, it’d be both, but it’s a constant balancing act for most team members.

In its report, Emma suggests that if marketers want to address both internal and external demands and hit goals faster, then personalization is key.

Research backs up Emma’s findings, showing 75 percent of consumers are more likely to buy from retailers that personalize content.

If you’re not already prioritizing personalization in your content marketing, you might want to start because it provides a win-win for meeting both internal and external expectations.

4. Email Is Still Number One

With many of us constantly chasing the new and shiny in digital marketing, it’s easy to neglect more established tactics that may have lost their luster. Emma says that email marketing, while certainly not a new platform, still vastly outperforms other channels including social media, SEO, display/pay-per-click ads, and mobile/SMS.

Email generates the most ROI

Barring obvious barriers like incorrect addresses or non-functioning servers, “if you send your customers an email, they will receive it,” Emma points out. They may not open it. They may not click on it. But it will reach them.”

Marketers have the power to target, test, tweak, and track email to improve that reach—and hopefully its relevance and engagement. It’s no wonder marketers find it so essential.

5. Marketers Aren’t Using Email to its Full Potential

Because email is a familiar platform that generally requires little to no effort to maintain, marketers may find they under utilize it to their detriment.

Emma asked respondents, “How well is your email marketing integrated with your other marketing systems?” The response was, dishearteningly, “Not well at all.” A mere 12 percent confirmed they’d fully integrated their email program with other systems. 49 percent indicated partial integration.

Integration with other channels, personalization, and targeting continue to present challenges, but marketers are starting to reevaluate their email programs. Emma learned that 58 percent of marketers plan to increase spending on email in the next year, primarily to tap into its significant ROI advantage.

Marketers plan to increase spending on email

Emma’s research provides an inspiring reminder for marketers that email is still relevant, useful, and above all, valuable. Isn’t it time you take a fresh look at your existing email marketing and rediscover its potential?

Source

http://www.convinceandconvert.com/email/worst-email-issues/

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Jan 08

Influencer Marketing vs. Affiliate Marketing: Which Is Better?

By bonusadm | affiliate marketing

For the latest authoritative social media and influencer marketing news, trends, and statistics subscribe to our industry digest newsletter!

Influencer Marketing Vs. Affiliate Marketing: The Advantages & Disadvantages Of Each Strategy

Referrals are some of the most powerful forms of promotion a business can receive. In today’s digital space, two proven ways to create these types of recommendations for brands are through influencer marketing vs. affiliate marketing.

Here, we’ll break down how influencer marketing vs. affiliate marketing programs work and compare their efficacy.

 

Influencer Marketing Vs. Affiliate Marketing: Definitions

Affiliate marketing is a promotional program geared toward driving traffic and acquisitions for businesses. Affiliate programs supply digital users (known as “affiliates”) with unique URL IDs (known as “affiliate links”) that reward affiliates when they bring in new customers or sales.

Many businesses offer affiliates a percentage of the revenue their links generate. Anyone can apply to be an affiliate, but individuals with large and engaged online followings generally benefit most from the programs.

Influencer marketing is when a social media personality, like a YouTuber, Instagrammer, or blogger, creates content for a brand. The content is usually designed to promote a message, product, or service in an organic, authentic way.

Influencers will sometimes include affiliate links within their content but, as a fully-integrated, customizable advertising campaign, influencer marketing offers a wide array of messaging and branding possibilities that affiliate marketing does not inherently provide.

Below, we’ll take a look at the advantages and disadvantages of both influencer and affiliate marketing to find out which one makes the most sense for businesses.

Influencer Marketing Advantages

Control

Influencer marketing is a strategic approach that allows brands to select influencers, build relationships, and shape how they’re being promoted and portrayed to consumers. With proper planning, a well-executed influencer marketing campaign can lend this kind of control and customization to a business’s direct-response and branding marketing efforts.

Results

Influencer marketing is driving results for many types of brands by connecting them with users across the most popular social media channels and platforms. Earned media value for influencer marketing increased by 1.5x in 2016 from the previous year with certain advertiser categories averaging over $14 for every $1 spent. Over 60% of millennials buy influencer-endorsed products (vs. celebs) and over 75% of younger demographics aspire to be YouTubers or vloggers for their careers. These are just some of the reasons that marketers have been increasing their influencer marketing budgets, dolling out a staggering $1 billion per year on Instagram alone.

Influencer Marketing Disadvantages

More steps

Influencer marketing’s effectiveness is owed to its targeted approach. Because of this, the process of executing a successful influencer marketing campaign requires proper strategy, planning, and execution.

Brands looking to make an impact in today’s social landscape must be prepared to find and vet influencers, collaborate on content and messaging, as well as manage schedules and launches. However, by partnering with a well-established influencer marketing agency, brands can transfer these steps to experts in the industry.

Investment

While affiliate marketing costs can be minimal, so can the return on investment (ROI). On the other hand, executing a successful influencer marketing campaign often drives bigger results but also requires a larger investment of both time and money.

With the right strategy and team, brands can create influencer campaigns that meet and exceed desired key performance indicators (KPI). However, brands must be willing to invest time and money in order to capitalize on the enormous ROI opportunities influencer marketing presents.

Affiliate Marketing Advantages

Small investment

Businesses adopting an affiliate marketing approach don’t have to invest a lot of time or money. Creating a program with unique URL ID(s) to track traffic and reward affiliates is a relatively straightforward process.

Results

Business Insider analyzed a study showing that affiliate marketing was one of the four biggest drivers of online sales. Another study cited by Cision claimed that up to 40% of Amazon’s revenue — arguably, the largest affiliate marketing company in the world — came from affiliates. Moreover, digital publishers are seeing up to 15% of their revenue from affiliate marketing.

It should be noted, however, that setting up a basic affiliate program does not guarantee results. Many businesses use some form of influencer marketing as a means of driving affiliate traffic.

Affiliate Marketing Disadvantages

Unfocused

Affiliate marketing isn’t designed as a cohesive message or campaign, so affiliate links often lack direction or compelling calls to action (CTAs). As a result, there is no assurance that an affiliate program will properly target or reach relevant consumers. Additionally, affiliate links can sometimes be buried in captions, descriptions, or at the bottom of posts, which readers or viewers may not see.

Lack of control

Virtually anyone can apply to become an affiliate, and typically there’s not an in-depth screening process used to vet affiliate applicants. Due to this, brands may have little or no control over who is promoting their goods or aligning themselves with their brand. This in-cohesive approach can also result in a complete absence of messaging or, in some cases, the wrong kind of messaging by affiliates.

How Affiliate Marketing and Influencer Marketing Compare

  • 1. Both affiliate marketing and influencer marketing are forms of referral promotion that brands can use to drive traffic and sales. While influencer marketing can be used effectively for both direct-response and branding initiatives, affiliate marketing is direct-response only.
  • 2. Many social media influencers are affiliates, but not all affiliates are necessarily influencers.
  • 3. Affiliate marketing by itself doesn’t give brands control over content or messaging, while influencer marketing is strategized, customized, and targeted.
  • 4. Both affiliate and influencer marketing drive results. However, returns are dependent on how the campaigns are crafted and implemented.

Should Businesses Invest in Affiliate Marketing or Influencer Marketing?

Affiliate and influencer marketing are both beneficial tools by themselves, but they’re even more powerful when used together. If affiliate marketing alone isn’t generating the revenue a brand is looking to attain, consider working with a qualified influencer marketing agency to help create a synergistic affiliate and influencer marketing campaign that can drive positive results.

Source

http://mediakix.com/2017/12/influencer-marketing-vs-affiliate-marketing-differences/

 


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