Monthly Archives: November 2017

Nov 23

Can you Trick People Into Improving Their Lives?

By bonusadm | Odd and Fun

 

Whether personal or professional, change is hard. And the cumulative data is not on our side. Take something obviously detrimental, like smoking. A mere 4% to 7% of people successfully quit without the aid of medication or outside help.

Even experiencing a traumatic event like the death of a loved one or being diagnosed with cancer only leads to a 20% success rate. Not to be a killjoy, but as the Washington Post found, roughly 25% of New Year resolutions fall apart within the first two weeks. And even when it comes to our work where moneys on the line 70% of [management-led] transformation efforts fail. So why is change such a struggle?

Dan Ariely, best-selling author of Predictably Irrational and professor of psychology and behavioral economics at Duke University, explains it like this: Usually when people approach solving problems, they think, Lets just give people some information and then theyll make the right decision, he said. As natural as this educational approach feels, it doesnt work. For example, posting caloric facts on the side of a Snickers bar does little to deter us when its 10 pm and the craving hits. Equally fruitless are traditional applications of so-called willpower.

Change, in Arielys words, comes not from the inside, but the outside. If you want people to lose weight, give them a smaller plate. You have to change the environment. Today, our dominant environment is digital, which is why Arielys foundation The Center for Advanced Hindsight teamed up with Chris Ferguson, CEO of the Ontario-based design firm Bridgeable, and convened a three-day workshop last October with thirty different financial institutions from all parts of North America.

Their goal was to explore how technology could play a role in transforming borrowers into savers (i.e., positive social and personal change). However, dont let the financial scope fool you. People are people and changing your own habits as well as designing apps and workflows for the good demand understanding how humans make decisions. So before digging into Ariely and Fergusons answer the one theyre banking on lets take a look at six psychological triggers that give us a fighting chance in the war on change.

Human decision making: 6 triggers for change

In his modern-day classic Influence, Robert B. Cialdini describes two models of human decision making. The first he calls controlled responding, a thorough analysis of all of the information. The second is known as “judgmental heuristics,” essentially “mental shortcuts,” also known as cognitive biases or “triggers” that allow for “simplified thinking.” As much as we like to envision ourselves as controlled responders, human beings are far more prone to the second mode. In fact, prone is probably too light a word.

The reality is, mental shortcuts run our lives: From the routes we drive, to the foods we eat, right down to the jobs and mates we choose. Cialdini wasnt the first to notice this. Moneyball author Michael Lewis recent book, The Undoing Project, chronicles the multi-decade shift in both economics and psychology away from the thesis that humans are essentially rational creatures in cognitive control of their decisions.

In its place, a new understanding of decision making has emerged, one in which heuristics, hardwired mechanisms, and triggers stand out. For Ariely and Ferguson, six of these triggers bear special attention. Default bias In 2003, Eric J. Johnson and Daniel G. Goldstein discovered that the organ donation rate in two European countries Hungary and Denmark differed wildly. The first boasted 99.997% and the second, 4.25%. What explained this night and day difference? Turns out, a box. Or rather, the language surrounding one box in particular.

In Hungary, organ donation was the DMVs default option; its citizens had to opt out if they didn’t want to participate. In Denmark, it was the opposite. In other words, the easiest option is the automatic option and therefore whatever is framed as default usually wins. Friction costs People are easily deterred from taking action. We prefer the path of least resistance. And, of course, inertia doing nothing is always the easiest thing to do. Friction costs refer to any obstacles or perceived speed bumps that complicate an action. Reducing friction costs has become a cornerstone of ecommerce giants like Amazon who’ve built empires around saving your payment and shipping information so that purchasing is as easy as one click. But this also holds true interpersonally.

One of the driving reasons people stay in unfulfilling relationships is that the cost of extricating themselves appears to outweigh the cost of one-off disturbances, despite the fact those one-off disturbances add up over time. Anchoring At the risk of stating the obvious, first impressions matter and not just in our personal lives. When making decisions, people automatically elevate whatever information they encounter first, and anchoring means that this first impression isn’t just more powerful than subsequent evidence, it also becomes the organizing principle (or, frame) thereafter.

For instance, if the first test in a job interview reveals an applicants strengths, then evaluators unthinkingly rate the applicant’s subsequent tests higher, even when they have little or nothing to do with the first. Humans latch onto first impressions, and letting go of them is harder than you think. Pre-commitment Consistency acting in accordance with our previous decisions and actions is a potent mental force. This is due partly to the fact that change is difficult (see Friction Costs).

But it also stems from our desire to protect our egos as well as to simplify decision making. In the 1960s, when two psychologists asked California homeowners to erect a public-service billboard on their front lawns reading, Drive Carefully, they were met with an average rejection rate of 83%. One subset, however, turned the tables on that average and complied to the request at 76%. Why? Because un-benounced to the two psychologists, one week earlier a separate organization had asked residents to place an unobtrusive Be a Safe Driver sign in their window. Securing small, voluntary commitments is a cornerstone of any large and lasting change.

Present bias Humans are myopic creatures. We live in the moment. Its not that we dont worry about the future or dwell on the past; fear and loss are the two most powerful human emotions. Its more that were terrible at projecting our current reality into whats going to happen next, especially when that next is five, ten, or even twenty years in the future. Hyperbolic discounting turning a future positive into a present negative is one way of dragging those inevitabilities into the here and now.

Social proof No man is an island, wrote John Donne. He was right. When it comes to making decisions especially decisions surrounded by high levels of mystery or insecurity we look to see what other people are doing. The principle of social proof is why Yale University discovered that if you want people to reduce the amount of bottled water they consume, presenting facts about negative environmental impacts works best only when preceded by social proof that others have already started to behave pro-environmentally. Each the above triggers, often called cognitive biases, work their way from outside in. They’re extensions of Arielys basic contention that our best shot at change comes from our environment. But can an app truly change human behavior?

Rigging the mind with an app

Naturally, the answer is yes. As proof we need look no further than the plethora of examples Nir Eyal presented in Hooked: How to Build Habit-Forming Products. From social media platforms to free games like Candy Crush and Farmville, apps have the power to shape (and even reshape) our lives. In Eyals words: To build a habit-forming product, makers need to understand which user emotions may be tied to internal triggers and know how to leverage external triggers to drive the user to action.

The real question is: Can an app change human behavior for the good? After all, its one thing to hook someone with an app that delivers endorphins the way gambling or junk food does (neither of which Eyal argues for). Its another thing altogether to hook someone with an app aimed at changes we wat but struggle desperately to implement. To answer that question, heres a sneak peek at Ariely and Fergusons current prototype and how theyre using the principles mentioned above. Just remember: Each of these triggers are hardwired into the human mind. That means your own changes personal, professional, and technological should lean on them too.

 

Making good change easier Its true: as humans, were terrible at change. But that doesn’t mean the fight is in vain. Instead, the implications of behavioral economics alongside the broader sciences of human decision making weve touched on should push us in two directions. First, on the personal front, change works from the outside in. If you want to lose weight, buy a smaller plate. We set ourselves up for success or failure not because of internal factors like willpower, motivation, and drive, but because of external factors.

Lasting change isn’t as much about moral fortitude as it is about arranging our environment the world we interact with to either trigger or inhibit our behaviors. Second, on the professional front, products and services, apps and tools must all likewise adhere to the very same lessons. This applies to design and UX as much as it applies to marketing and management. Whatever change you’re trying to create whatever product youre trying to hook your audience begin with how humans actually make decisions:

1. Default Bias: How can you make the opt-in process automatic? What can you pre-populate during on-boarding or roll out

2. Friction Costs: What can you remove? In the words of Nir Eyal, innovation is nothing more than understanding a series of tasks from intention to outcome and then removing steps.

3. Anchoring: What do users, whether customers or employees, see first? How can you leverage that first impression at a meeting, in an email, or within an app to frame the rest of the process.

4. Pre-Commitment: Are you building on small, voluntary commitments? Small yeses early on lead directly to big yeses later, especially as change gets tougher

5. Present Bias: How can you drag future results into present reality? What hell will your change save people from? What heaven will it deliver them unto?

6. Social Proof: Who do your users look to for making their decisions? How can you encourage those influencers, or even just fellow humans, to share their own commitment and actions? Unlocking human change is hard, but its not mysterious. Just be sure you’re using all that power for the good.

 
 Aaron Orendorff is the founder of iconiContent and a regular contributor at Entrepreneur, Lifehacker, Fast Company, Business Insider and more. Connect with him about content marketing (and bunnies) on Facebook or Twitter.

 

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Nov 11

Do You Need to Be Extra Smart to Be Successful In Online Marketing?

By bonusadm | online marketing

Here’s another cool lesson I learned from skimming through the web, reading authority blogs. When I first started to blog, I wasn’t educated in online marketing so I had to rely on many resources to get the information I needed. However, I consider myself a reasonably smart person and my track record has proven it over the years. I’ve attended university and specialized in other areas afterward. Next, people have come to me for consulting because they trust my opinion and I know what has to be done to become successful online

However, there are those who are getting involved in the industry without having any knowledge about the business. They’re NOT super smart and find themselves at a cross-roads because they think you have to be “super smart” to be successful online. I’m here to tell you this is NOT true and anyone can be successful by leveraging what they have available. The MOST important thing is you don’t have to be smart, but simply creative to implement a successful marketing strategy. Here’s something else…

As a blogger, if you can perform a “search”, then that’s all you really need to find the resources to help you learn the fundamentals. Again, you don’t have to be “SMART”, but “CREATIVE” to succeed in online marketing.

Let’s look at a few “CREATIVE” factors that play a role in online success. Some of these cool tips are provided by Neil Patel from QuickSprout.com

Tip 1 – Bug Experienced Bloggers

You might have NO experience but you know many others do, so why not get them to help? When I needed help with affiliate marketing, I started by doing a quick search online and created a list of the influential players in the niche. I went through contacting them, going over what I needed. I asked them for FREE knowledge and what it would take to keep this networking going so I could count on them the next time I needed help.

Many of them were willing to help me for FREE, but some asked for content and to mention their names when I published content. The point is, it doesn’t take a genius to think of this strategy because all you have to do is be a little creative in your approach. If you want to implement this strategy, then start by:

  1. Doing a “targeted” search
  2. Creating a list of bloggers
  3. Doing a quick outreach
  4. Implement the strategy

​Tip 2 – Enroll In A Course

If you can do a simple search for your niche, then you won’t have any problems locating courses to teach you what you need to know. Depending on your budget, you can even hire individual bloggers for independent coaching, which I see many people doing now.

However, you have to be specific about what you’re trying to learn. For example, you should hire a SEO blogger if you’re trying to learn optimization. You can also approach a SEO company, asking them to work on a project and paying them extra for them to teach you about the process. However, SEO companies are reluctant about showing you their strategy because this goes against their entire business model.

Tip 3 – Network with Experts

Once you start building momentum in the industry, you’ll open up more opportunities for yourself. You’ll be invited to more marketing events and will be able to network with other bloggers. At this point, you can be creative in the way you approach them and ask them to help out but this is what’s recommended by Neil Patel.

When first meeting an influential blogger at these events, it’s a good idea to buy them a beer or food, starting with some small chat. The main focus should be to build the initial communication and then you can keep increasing from there. It’s about getting your foot in the door so you can explore other opportunities going forward. Once you have your foot in the door, you can keep building your relationships with these bloggers and slowly start to pick at their brains for information.

Tip 4 – Keep Practicing

​No matter what type of niche you’re in or whether you’re an expert or beginner, it’s important to keep practicing. If you want to be the best in what you do, it’s important you learn the strategies and keep practicing going forward. This way, you’ll perfect the science behind what you’re trying to do and open up other opportunities for yourself. Here’s another cool tip by Neil Patel…

​Many people who are starting out will read about marketing strategies and NOT implement them into their own blogging. If you’re trying to learn something new, I suggest implementing the strategy and testing how well it works, making tweaks along the way. For example, I learn something new by networking and then create several blogs to implement the strategy. My main objective is to make sure it works and what type of results it produces. This will give me a better idea if I should consider using it going forward for myself and clients.


How To Make 6-Figure Monthly Online Income!

Source

http://www.johnchow.com/do-you-need-to-be-extra-smart-to-be-successful-in-online-marketing/

Nov 06

Can You Still Make Money Online In 2017?

By bonusadm | online marketing

One of the questions that comes up often is “Can you still make money online”? Haven’t all the good niches been taken? Aren’t there too many big websites to complete with? The answer is no. There is no better time to start your own online business than now. Why so I say this? There are some reasons why it is better to start an online business today than years ago.

1. Its Much Easier To Build Websites –

Today most people use wordpress to build their websites. They keep improving wordpress every year so its to the point where you can put up a website in less than a minute. The challenge is getting traffic to the site and getting it to convert into sales. Back in the day you had to hard code your sites with HTML to build your site and it took a long time.

2) Google Is Stricter –

​It is stricter in the sense that it is harder to “game” the system. It used to be easier to get high rankings in google but google caught on. It is still easy to rank in google but you will need good quality content in the search engines. If you follow what google wants it will be easier to rank.

3) There are more ways to promote your business –

If you are not ranking in google you can try facebook, twitter, or pinterest. Also youtube is another traffic source. There are so many online communities and ways to grow your business now it’s not a matter of HOW, it’s a matter of what suits you and your niche best.

​4. Affiliate Marketing and Training–

​If you have ever tried to make money online on your own you know how hard it is. Well there is help. ​Dean Hollands Big Commission Blueprint System; the program will ​ teach you step by step on how to build an online business. Now you are not going to make money over night but if you take what you learn and put it into action and be patient you can see some results. This is not a rich quick type of scheme. It takes work to have an online business.


Nov 03

Stop Blogging and Start a Business to Make Money Online

By bonusadm | Online business

Choose a job you love, and you will never have to work a day in your life.”

This quote credited to the Chinese philosopher, Confucius expressed a very important principle. When we align our passions with money-making potential amazing things can happen.

But you can’t really make money doing something you love; can you? Isn’t work supposed to be work. It doesn’t have to be when you learn how to make money online doing what you love.

You love blogging. Let’s explore how to make it a business.

  • Tips To Make Money Online

Tips To Make Money Online

Make Money from Home - Make Money Online Blogging

Step 1) Blog Your Passion

Never go into blogging simply based on what you think is popular. You’ll burn out fast and have trouble finding topics. It will very quickly become work.

While you should research and talk about what your target audience wants to know, it should always come from a place of joy and love for the topic.

Step 2) Find Your Differentiator

Look for a niche that you love that is also un-derserved. Narrow your target to avoid competing will all of the other sites that, for example, provide generic health advice.

Narrow your focus to connect with a specific audience.

Step 3) Put an SEO Strategy in Place

You can hire a professional to get faster results. But you can start doing some of it on your own. Choose a blogging platform. Make sure it’s fast and mobile friendly. This will strongly impact your SEO.

  • Start learning SEO writing best practices and how to do keyword research.
  • Find out what a meta title and meta description are. And learn how to write them.
  • Begin honing your skills on social media posts that earn clicks.

An SEO professional like LocalWeb Local Seo is a worthy investment once you’re ready to hire one. They can do so much more to increase your visibility in search engines.

Step 4) Build Your Following

Utilize social media to begin developing your following.

Contact micro-influencers who will love your blog and ask them to share your content
with their followers. A micro-influencer is someone who has 1000+ followers but is
not famous.

They’re normally happy to help you get in front of more people if you have something
valuable to offer — great content. Start building up your brand and sharing on social
media sites.

Step 5) Use Ad Space Wisely

Bombarding your page with ads to earn more clicks is a way to lose fans fast. It can also hurt your search engine ranking.

Instead, research the best affiliate marketing programs. Select a few that work well in your niche and then add them.

Make sure the ads don’t affect your load speed as this could really hurt your reputation.

Affiliate programs are a great way to make money online with your blog.

Make Money Online With Blogging

Blogging is a great way to make money online. But it does take some strategy. You now have an action plan to turn your blog into a business.

What tips would you add to help bloggers turn it into a business? Comment below.

Want To Earn Money Online?

Join lot’s of other subscribers: Making money is a hobby that will complement any other
hobbies you have. Stop wishing – Start doing. The goal is living life on your terms.

 Source

https://www.emoneyindeed.com/stop-blogging-start-business-make-money-online/


Nov 02

6 Reasons Why Your Business Needs Online Marketing Strategy

By bonusadm | online marketing

As we live through the digital age, most of the population in the world uses the internet through some device or the other. As more and more people are getting active on the internet, it becomes a highly potential marketplace where not only the products can be bought or sold, but can also be marketed to the various potential customers, who would be interested to buy the product. To market your product or service effectively it is essential, that you follow a proper strategy. When companies plan an online marketing strategy it often occurs in two stages. The first stage is during which a digital plan is created which maps out the various goals and strategies you need to achieve and implement. The second plan is when digital media is inserted into the marketing strategy. If you do not have a proper strategy given below are few of the various problems you might encounter.

1. Lack of Direction

Companies without an online or digital marketing strategy are unable to identify or highlight clearly their strategic goals. It is important for companies to know their strategic goals to gain new customers and maintain the existing ones. Without goals your company is totally directionless and all you marketing strategies will be put to waste.

2. You Will Be Unaware Of Your Online Market Share

If you do not have an online marketing strategy, it is highly likely that you will be unaware of the potential it has. To know your own standing and identify your online customers you have to follow an online marketing strategy. Knowing your online market share is a good indicator of how your marketing techniques are performing in the market.

3. Competitors gain market share

Digital market is the latest of all marketing techniques and it is a must for all businesses to opt for it. If you do not market your products or services online, it is highly likely that your competitors will gain an upper hand and also gain more market share and attracting new customers through online marketing.

4. Customers Will Be Less Familiar With You

As most people prefer to use the internet for information on new products and services, it is highly essential that you opt for an online marketing plan. Without it your company and your products or services will not be properly exposed to your potential customers and they would be less familiar with you. Depending on the Google analytics might show the huge number of website traffic, but to determine the true worth of your online marketing plan, you might need to check the number of customers to your website. Hiring a social media agency will help you a lot in getting those much needed customers by spreading word out.

5. Wastage Of Money And Time

Duplication of similar tasks for the same companies is an utter waste of time and even if you have sufficient resource, doing the same things aimlessly and without a strategy will yield no results. A lot of times larger companies hire more than one marketing agency to do the same task over and over again because they have not evaluated their goals or devised proper a strategy to achieve them. Duplication of data on the internet not only wastes money and time but also lowers the quality of information on the internet.

6. Optimizing Strategy

If your company has a website, you will have access to various analytics that show the performance of your marketing strategies. But if you’re working without a strategy it is many senior managers will not have the directions to review the various analytics. A strategy allows you to help get the basics right and then lets you go ahead in a planned manner so you can make use of the various analytical tools that the internet provides you with. Hence optimization is important.

It is shocking to see that so many companies are totally unaware of how an important online marketing strategy is important to increase the reach of their products and services. You can also hire financial marketing agencies to know more about the importance of marketing strategies and more about online marketing.

Source

http://www.tgdaily.com/business/6-reasons-why-your-business-needs-onlinemarketing-strategy