Monthly Archives: September 2017

Sep 21

Treating People Like, Well, People is Key to Leadership Here’s How

By bonusadm | affiliate marketing

Image:  Ilyafs/shutterstock

At the risk of stating the obvious, leading is hard. Dealing with people, wrote Dale Carnegie over 80 years ago, is probably the biggest problem you face. Bleak as it may sound, the challenge of leading is just that: People. If anything, its gotten tougher. The once reigning champ of leading people at work wage increases now displays a very weak link to motivation, satisfaction, and performance. Even more pointed, a 2016 study from Fidelity found that 58 percent of millennials prefer improved quality of work life over financial benefits. So, what does work? In short: people want to be treated like people especially at work. Thankfully, leading like a human comes down to three habits you can start practicing today.

Commitment and the power of well done!

When Stanford business professors James Baron and Michael Hannan concluded their expansive eight-year study of over 200 tech startups, one finding emerged. Their goal was to determine the most successful managerial style. To do that, the duo created five models: engineering, star, commitment, bureaucracy, and autocracy. Despite mainstream wisdom, Baron and Hannan discovered that the commitment model which relied on emotional or familial ties of employees to the organization, selection based on cultural fit, and peer-group control outperformed its counterparts on all fronts.

In fact, not a single of the commitment organizations they studied failed. Leaders can build commitment through a host of methods, but the most uncomplicated answer lies in one we often overlook encouragement. In Baron and Hannans study, encouragement lay at the heart of each commitment organization. Likewise, Duke behavioral economists Dan Ariely validated this finding through a series of experiments at Intel. Compliments nothing more than a simple Well done! from the boss increased productivity 34.7 percent more than monetary bonuses over a one week period.

Why? Because while cash led to initial boosts in motivation, feelings of entitlement immediately followed. Compliments, on the other hand, sustained. Gratitude is arguably the single most beneficial human emotion. Thats true day to day as well as when your people make career decision with long-term consequences. The thing is, compliments and commitment dont happen by accident. They take intentionality: a deliberate focus to look for whats right and call it out. Praise and gratitude, says Katie Melissa, CEO at Starbound Marketing, are always more effective than criticism. People inherently want to feel appreciated and important. This is all the more vital when the people you lead struggle and stumble. As Jeremy Miller puts it, A word of encouragement during a failure is worth more than an hour of praise after a success.

Autonomy and the freedom of less

The second avenue to humane leadership is a favorite among forward thinkers. Unfortunately, its also the most counterintuitive. Daniel Pink in both his TEDTalk and book-length treatment lays out the comprehensive benefits of autonomy: According to a cluster of recent behavioral science studies, autonomous motivation promotes greater conceptual understanding, enhanced persistence, higher productivity, less burnout, and greater levels of psychological well-being. Autonomy means freedom, and freedom stems from the little word less.

Starting out in a career or new environment, structure fuels performance. But as time progresses, what top performing team members look for is autonomy and trust. If you want to run an immature team, explains brand strategist Leonard Kim, keep a tight structure. But if you want to attract the best of the best to follow you, then loosen your grip. In other words, leading more demands leading less or at least leading less hands on. Micro-management breeds resentment, which why the most practical place to start is with less meetings. Estimates on how much time meetings wastes range from 25 to 50 percent of our total working hours.

Too often, those meetings are little more than veiled attempts for leaders to flex. Whether small, large, or even one-on-one gatherings, this desire to exert control stems from the fear that the people we lead are going to make mistakes. But as Ed Catmull, founder and CEO of Pixar, points out: Failure is a manifestation of learning and exploration. If you arent experiencing failure, then you are making a far worse mistake: You are being driven by the desire to avoid it. And, for leaders especially, this strategy dooms you to fail. The other alternative is to transform necessary meetings into genuine human gatherings. In the delightfully titled Meet Is Murder, Virginia Hefferman outlines Holacratic meetings, which leaders like Tony Hsieh, C.E.O. of Zappos, and Evan Williams, co-founder of Twitter and Medium.com, have embraced: “Each Circle holds a weekly or biweekly ‘tactical meeting’ for progress updates and a biweekly or monthly governance meeting.

A governance meeting starts with a Check-In, or rather (according to Holacracy literature) a space for every participant to call out any distraction and get present for the meeting.’” Intentionally limiting oversight can sound scary. But that’s why easing into it with less meetings or your own adaptation of the Holacratic system works so well.

Agility and the people closest to the problem

Our final method comes from the unlikely worlds of car manufacturing and software development. The agile methodology, as Charles Duhigg explains in Smarter Faster Better, emphasized collaboration, frequent testing, rapid iteration, and pushing decision making to whoever was closest to a problem. Essentially, agile leadership blends commitment namely, collaboration and relational ties with autonomy flexibility and decentralized decision-making. Agile leaders entrust responsibility to their teams knowing that humans naturally reciprocate that trust with passionate, long-term commitment. At the big-picture level, the applications of agile are everywhere (though rarely under that title). Words like self-management, trust, transparency, and personal responsibility appear over and over again in the annual lists of best companies to work for.

The quickest way to go agile, however, comes from the last phrase of Duhiggs definition: pushing decision making to whoever was closest to a problem. This can be as small as budgetary discretion or it can be momentous: giving each person full control over halting production (a story Duhigg chronicles). The rise of remote working makes agility even more crucial. According to Polycoms recent study of 25,234 workers The Changing World of Work: A Global Survey nearly two thirds of the global workforce take advantage of anywhere working. Thats a 343 percent increase from 2012: 14 percent compared to 62. The more dispersed your people, the more hierarchical structures become productivity killing bottlenecks. Agile, in contrast, prioritizes tight cycles of feedback not with internal leadership, but with external users and customers.

By giving teams direct access to real-world testing, whether theyre building an app or selling an stove, human-centered leaders empowered the people closest to the problem to act. After all, in the words of Clinton Senkow, Co-Founder and COO at Influencive: If you don’t trust your employees to work from anywhere and solve problems on their own, you probably shouldn’t have hired them in the first place.

Being a leader has never been more human

Its true: leadership is hard. The temptation to rule with gold or gun is hard to resist. But old-school methods no longer work. What does? Going back to Carnegie, There is only one way under high heaven to get anybody to do anything. And that is by making the other person want to do it. As it turns out, the key word in that sentence is the same one that gives us so much grief: person. What the people in our lives want is to be treated like people: encouraged, free, and agile. That’s how you lead.

 
Aaron Orendorff is the founder of iconiContent and a regular contributor at Entrepreneur, Lifehacker, Fast Company, Business Insider and more. Connect with him about content marketing (and bunnies) on Facebook or Twitter.

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Sep 17

Who Else Wants To Be Successful With Affiliate Marketing

By bonusadm | affiliate marketing

Affiliate internet marketing techniques draw in a lot of prospective marketers for its effortless manageability and exactly how low-cost it is to start. Affiliate marketing is not going to require coping with, shipping and delivery, or even discussion in many cases. Nevertheless, it can entail a lot of advertising and marketing function, specifically if you would like make sustainable income together with your affiliate internet marketing websites.

startup online marketing

It is crucial that you take methods to be certain your affiliates, and oneself, do not exploit this. Within the very best case, it irritates your customers. It may also sever your monitoring advancement and maybe give end users viruses. Keep away from the most popular merchandise available on the market. They’re guaranteed to be filled with other entrepreneurs hoping to get their own personal business proceeding.

Look for out exactly what the following popular piece will be before it gets major. Popularity may not be similar to high quality, along with the afterwards is more important. Rivalry will be very tough to manage when you are getting through a very well liked item. By concentrating entirely on products that are increasingly being sold throughout the online, you’re probable not to generate a revenue whatsoever. In the event you demand quick access to your dollars you ought to choose an associate company which offers many different transaction alternatives.

Some online marketers will only snail mail serious cash once you get to a specific buck figure, but other individuals use paypal as well as other more sophisticated options. Most people unsubscribe from e-mail lists and you will definitely consistently have generate new customers.

To draw new business, only send them the e-mail that have gotten great results. This will make sure you grab their fascination straight away. Affiliate products can be extremely not the same as each other. Based on their products, they may have distinct techniques and techniques. In choosing affiliates, always maintain your audience at heart. Along with boosting your targeted traffic, this will also interact for the target audience that you just fully grasp their needs and also a obvious experiencing for who they really are and what they desire.

Maximize the earning probable of affiliate marketing online courses by buying advertising, including Yahoo Advertisements. Should you be intelligent about picking keywords for your personal ads, it is possible to bring website visitors that would like to try that search term. When you choose an affiliate you ought to go with somebody that supplies their associates with tools. Affiliate marketer organizations determine what they’re doing. These firms investigation what distinct promotional tool will certainly transform consumers.

The more established companies reveal this information with online marketers so they can customize their strategies for greater revenue and profits. Life time profits can be really rare with affiliate marketing online applications. You need to even so have a keen eyesight out for such infrequent but extremely helpful offers. An affiliate program compensates a payment to the affiliate marketers who provide them customers. Internet affiliate vendors make commissions on every product they sell to get a spouse.

Internet affiliate vendors typically gain commission on goods bought in a specific period of time. This era of perpetual earnings is why these commission rates so beneficial. Your objectives ought to constantly carry on and increase and get to for more than just a workable cash flow. Don’t cease when you’re cozy. Make your desire fiscal flexibility a real possibility. It might be challenging began however if you keep at it you are able to become successful.


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Sep 14

The Very Best Online Marketers Happen to be Mad Scientists

By bonusadm | online marketing

Image: Shutterstock / Kiselev Andrey Valerevich

We have come a long way since the Mad Men era of marketing and advertising. The modern online marketer is as much mad scientist as inspired creative, thanks to the proliferation of data and tools to access and analyze it. Just as inventor Thomas Edison was able to run 10,000 different experiments, changing a little something here, a little something there, until he found the formula that worked, the best internet marketers today use their creative side to come up with hypotheses, and can then perform experiments to prove their usefulness.

The science of online marketing has become increasingly, well, scientific. Given the revelation that hyper targeted marketing is more effective marketing, its no surprise that almost every marketing department or digital agency out there will tell you they’re data-driven. But at this point, data-driven marketing is more of a minimum requirement than a differentiator.

Without data supporting them, any online marketing recommendations would be no better than opinions, and analyzing ROI would be imprecise, at best. But if every marketer is incorporating data into his or her campaigns, why is it that most marketing messages, no matter how they’re delivered to consumers, seem to be forgotten within a matter of seconds? And why is it that marketing funds get spent with executives and teams struggling to answer the simple question.

What did we get out of that? Jon Brody, CEO and co-founder of Ladder, a growth marketing agency, says The problem is that people have too much data and are making fewer good decisions because they’re so data-driven. You need to be ROI-driven, he says. Effective marketing strategy is about optimization.

That’s why Brody and his team, who have worked with everyone from startups backed by Y Combinator to Fortune 500 companies, approach marketing like scientists in a lab. In short, he says, We run marketing experiments to help businesses grow. This type of approach has worked for Ladder, and it can work for any team that takes the following five tips to heart:

1. Dont be afraid to take risks

When you’e experimenting, you’re going to find out what doesn’ work on your way to finding out what does. Data driven marketers build hundreds of audience segments and cross them against thousands of targets, says Dennis Yu, Chief Technology Officer at BlitzMetrics, a provider of courses on Facebook marketing,

But with so many combinations possible, each experiment can have only a few dollars of budget and a few units of effort against them. Most marketers cannot scale to this efficiency, since they are of the I already tried that mentality. Don’t fall into this trap. Keep experimenting, keep taking risks. Failure is built into the process. Learn from it, and proceed.

2. Take advantage of the Online Marketing Tools available

There are new technologies appearing almost daily that allow marketers to measure performance. Native platforms like Facebook are increasingly as good (or better) at optimization than any human or even the current crop of ad tech tools that were built to optimize what you’re already doing, Brody says.

The opportunity that these platforms present is enormous. Larry Kim, CEO of mobile marketing software company Mobile Monkey and a popular speaker at digital marketing conferences, is one of the top marketing mad scientists of our age.

He uses tools like WordStream to give him the data he needs to analyze how large the rewards are for having an above average CTR (clickthrough rate) in Google Adwords, leading Kim to conclude that Google so greatly rewards high CTR/Quality Score ads (and conversely penalizes keywords with lousy CTRs) that an awesome hybrid solution becomes apparent: use your content marketing efforts to cover informational keywords with SEO content and commercial keywords via PPC. Sound mad? Don’t worry, read Larrys case study and youll see how his experiments can help you save a lot of money on your next paid search campaign.

3. Do Not work in silos

You’ll be using much of the same data to inform all aspects of campaign development from strategy, to creative, to execution, to placement. When your team works closely together throughout every step of the development process, each team member gains a better understanding of how his or her work affects the efficacy of the entire campaign and drives ROI. Every member of your team should be ROI-driven.

4. Remember what you learn

Your team shouldn’t have to reinvent the wheel every time you begin a new project. Ideally, you should be keeping track of what you learn what works and what doesn’t for certain types of businesses or industries, how audiences respond to certain messaging, what tools are most effective so that you’re able to start building some institutional knowledge that new employees can later tap into.

5. Do Not stop optimizing 

Just because you’re seeing a lot of success with a particular campaign doesn’t mean you should rest on your laurels. There’s always room for improvement. Plus, the more you experiment, the more you learn. If you’re keeping track of that additional insight (see above), you can apply it to your next campaign. The more you experiment, the better understanding you’ll have of which data actually matters. Moreover, collecting additional data that ties marketing spend to campaign performance across the marketing funnel will give you a better idea of how to best spend the money in your marketing budget. That’s what being ROI-driven is all about, and that’s what leads to real growth for your company.

Josh Steimle is the author of Chief Marketing Officers at Work and the CEO of MWI, a digital marketing agency with offices in the US and Asia, and despite being over 40 can still do a kickflip on a skateboard.

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Sep 12

How Many Calories Does Having Sex Really Burn?

By bonusadm | Odd and Fun

No matter what you are doing, you are always exercising and burning off calories. Did you know you that 10 minutes of laughing burns off about 50 calories? Even brushing your teeth for two minutes burns 5.7 calories.

Sex, the most enjoyable type of exercise, also burns off a handful of calories, but its difficult to say what a good average is. Some say its about 69 calories, whereas others claim sexercise can burn over 200. Buried in a study about obesity in the New England Journal of Medicine is a small reference to this, which notes that a man in his mid-to-early 30s engaging in the average length of sexual activity that’s six minutes would burn off just 21 measly calories.

This is based on a rough estimate of a persons rate of energy conversion (metabolism) during sex an educated guess, really. Clearly, its complicated. It depends on a huge range of factors, including but not limited to whether you are male or female, who you’re engaging in a frivolous frisk with, how long the action lasts, how vigorous it is, your relative cardiovascular health, muscle mass and, of course, what position(s) you are taking.

So what sexual activity burns off the most calories? Lets see what science has to say about it.

Calorie Counting

Physical activity, which obviously includes sex, makes up just 10 to 30 percent of your energy usage. The more muscles you have, the more energy they require to be used, and the more you need to respire, the more energy you’ll use up. So if you have particularly spirited sex for longer, and you’re particularly muscly already, you’ll burn up more calories. That’s the basic science of any form of exercise. Additionally, prolonging foreplay, maybe throwing in a massage or two or a spontaneous dance show if you’re into that kind of thing will certainly burn up more calories than just careening straight into coitus. There is one other thing that’s worth considering, though: orgasms. Orgasms do make a difference, but it is not clear by how much. Mariyana M/Shutterstock

Biological Fireworks

Orgasms require a fair bit of energy to take place, and were not just talking about the stimulation required to initiate them. Clearly, though, the longer it takes to bring someone to orgasm using a variety of somewhat repetitive actions, the more calories the stimulator will burn but what about the lucky orgasming person themselves?

Orgasms involve a rush of hormones, a spike in blood flow, the generation and the ejaculation of a variety of sexual fluids, all of which expend energy. On average, the process of attaining an orgasm can burn off between 60 to 100 calories, according to one source. Another claims just 3 calories are used. In any case, most men post-orgasm have a rest or refractory period of time wherein they cannot achieve another until their wilted soldier has recovered. On average, this lasts 30 minutes. Certain women can have orgasms almost indefinitely during the same time period so in terms of calories burned through orgasms during an amorous session, they definitely win this round.

Awkward Position The science of sex is decidedly complicated. SOMKKU/Shutterstock

The more positions you attempt during sex, the more calories you’ll burn, but for simplicitys sake, lets assume the same position is held throughout. So what position flames away the most calories doggy style, cowgirl, classic missionary or something risky sounding called the passion propeller?

As it turns out, there arent too many studies on the subject. Arming a passionate couple with high-tech cardiovascular monitoring equipment is difficult for a fair few reasons, so most publications have taken to giving rough estimates that, at a glance, appear to vary wildly.

A company named UK Medix, an online pharmacy, has for some reason designed a Sex Calculator. This digital curiosity claims to work out how many calories a bit of bed-based bouncing burns off, depending on position, your weight, and whether the participant in question is male or female. It doesnt appear particularly precise when asked about weight, one option is curves in all the right places, which appears to roughly translate as average weight.

For the duration drop down box, it ranges from slow and tender to fast and furious. It is unlikely to be particularly scientific. However, another online calculator by another UK pharmacy, Superdrug, seems ludicrously comprehensive by comparison. It allows you to choose the gender of not just yourself, but your partner. Users can also numerically enter their specific weights, along with the duration of their passionate foray in minutes, from zero to 120.

Keeping to a moderate intensity, assuming sex lasts for 15 minutes, and using the average weight of 89 kilograms (196 pounds) for US men and 75 kilograms (166 pounds) for US women, the results are perhaps unsurprising. For a man, standing-based sex burns the most calories (80), followed by doggy style (76), missionary (72), spooning (67), and finally, cowgirl (25). For a woman, cowgirl uses the most (67 calories), followed by doggy (54), standing (53), spooning (48), then missionary (24). Roughly speaking, the most submissive positions burn up the least for both sexes. From a practical perspective, this makes some sort of sense, although individual experiences may vary, of course.

Not an Exact Science According to the calculator, an average length foreplay and sex session between a male and female involving three or four different positions burns off this many calories. Superdrug/Online Doctor

In what is a frankly ludicrous scenario, moderate intensity missionary for a wince-inducing two hours would burn up 570 calories for the man according to Superdrug’s calculations, whereas the equivalent cowgirl would burn up 537 for a woman. The lower calorie counts for women are primarily linked to their lower average masses, and as aforementioned, it takes less effort to move less mass.

That missionary marathon, by the way, is roughly equal to playing tennis for 46 minutes, swimming for 74 minutes, or walking for 9.3 kilometers (5.8 miles). The latter example is the equivalent of running for about 7.7 kilometers (4.8 miles) at a moderate pace, doing yoga for 143 minutes, or dancing for 95 minutes. So, theoretically, sex could be a viable form of exercise like more conventional forms. If you’re curious, a man performing oral sex on a woman uses 40 calories, whereas a woman doing the same to a man uses 34. If you’d like to see the results for same-sex couples, or to work out how much energy the wheelbarrow position would consume, please dive into the mathematical model here.

This surprisingly comprehensive calculator doesn’t go into much detail regarding its methodology, but the designers, Fractl, seem to be a well-respected content agency that focuses on data presentation. They reference various scientific concepts and papers, but they seem to get their basic calorific information from a somewhat tongue-in-cheek book called Position of the Day Playbook, which they state contains no references to any kind of scientific methodology. Perhaps there were some Fitbits involved. Either way, as is abundantly clear by this point, this is not an exact science.

Whatever Floats Your Boat

Although there are plenty of minor disagreements, its almost certain that the most vigorous, active positions burn up the most calories, and men burn up slightly more than women on average because they have higher-masses. Weigh more, and you’ll burn up more. At present, though, it appears most of the calorie counts given are educated guesses put through vaguely scientific filters. For any weight-watchers out there, take a stand if you’re male, and do the cowgirl if you’re female but wed suggest that if you’re having sex mainly to burn of calories, your priorities are decidedly unusual. Different strokes for different folks. David Tadevosian/Shutterstock

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Sep 04

Proven Strategies To Boost Your Internet Affiliate Marketing

By bonusadm | affiliate marketing

By means of specialist approaches to take your Internet Affiliate Marketing Increased Affiliate internet marketing techniques attract a lot of probable businessmen for its simple manageability and just how low-cost it is to get started on. Nothing at all must be acquired, mailed, or perhaps privately managed. Even so, to produce a sustainable cash flow making use of internet affiliate marketing methods, you need to be mindful it does require a lot of determination on your part.

affiliate-marketing-strategies-explained

It is usually beneficial to explain to your prospects that you are an online affiliate marketer to be able to establish faith in you as an online entrepreneur.. Even though you are an online affiliate internet marketer, the most effective policy continues to be truly being totally legitimate and trust worthy. Presenting to all your site visitors that affiliate internet marketing enables you to create a great deal of income may just be the best way to encourage them to click your links.

Enrolling in a number of different affiliate programs that share one particular objective client base could be a method to get better outcomes from the internet affiliate marketing campaign. Working with a number of websites that keep affiliate programs inside the exact same discipline supplies your website visitors having a wider array of back links to choose from.

Some courses delegate tasks with their associates through electronic mail, but continually checking this kind of e-mail can be very time-eating. You save your self a bit of time by copying the information you need the very first time you see the electronic mail, then pasting it right into a expert record on your pc. Just refer to your protected set of tasks to be achieved and anticipate to operate.

Marketing and advertising well-known items may spell trouble when it comes to your affiliate marketer reputation. High quality is very important, popularity might not be so. The truth is, picking a extremely well-liked product means how the rivalry is going to be extremely high also. Getting  earnings within a  market can be challenging or perhaps difficult.

Try secret links. There are methods on the market to set unobtrusive back links to associates inside your articles without generating the links obvious. Tell the truth together with your viewers, although you may use top secret links. Constantly permit your visitors determine what is right behind a hyperlink. You are going to lose a lot of your preliminary customers, and you will have to find more people aboard.

You may gain customers utilizing the email messages that have executed best in the past. Restrict your small business deals to only reasonable and magnanimous companies. This reveals that you simply will not do business with a business that gives below 20 percentage concerning the profits on every single item that is certainly distributed. Very good affiliate companies understand the value of their marketers, therefore will provide an increased commission to inspire you to definitely stay with them.

When individuals go to your sports activities-designed internet site, they are ready to listen to aspects of athletics. Unless of course the affiliate marketing link you submit on your website is relevant to sporting activities, it will not offer you any pros. Readers are less likely to click on a hyperlink if it will not supply appropriate or intriguing details. Make goals for yourself that increase beyond just spending your debts monthly. Trying to keep your targets committed and keeping focused entirely on them enables you to make better money. It can be overwhelming so that you can place the amount of time in, just make sure practice it will probably pay off of.


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