Apr 02

How Do Search Engine Optimize Your Blog Content

By bonusadm | SEO

Does Blogging Help With SEO?

Blogging helps boost Search Engine Optimization quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site.

SEO is incredibly important for online and affiliate marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are entering keywords associated with your product or service via search engines like Google.

But Google’s copious algorithm updates make this tricky. And today’s SEO best practices are all about relevancy and intent. Keep reading — I’ll explain.

How do you know what matters and what doesn’t? What are today’s blog ranking tactics, and what’s considered “old-school”? How on Earth can you keep it all straight?

Confusion is a common issue facing digital content marketers — and we want to help. In this post, we’ll cover how to optimize your blog posts for the keywords you care about, along with a few other optimization tactics you should keep in mind.

Note that this list doesn’t cover every single rule under the sun. Rather, the following 10 SEO tips are the on-page factors to get you started with an SEO strategy for your blog in particular.

SEO can be confusing. Listen as HubSpot’s own Matt Barby and Victor Pan clear things up:

 HubSpot customers: If you want to see specific SEO optimization tips for your individual blog posts, click the bar graph icon on the far left side of the blog editor when you’re working on the post to access the SEO Optimization screen.
optimize-hubspot-blog.png

If you’re not a customer, you can use these tips as a checklist as you blog.

10 Blog SEO Tips to Search Engine Optimize Your Blog Content

1. Focus on 1–2 long-tail keywords that match the intent of your ideal reader.

Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Nowadays, this actually hurts your SEO because search engines consider this keyword stuffing (i.e., including keywords as much as possible with the sole purpose of ranking highly in organic search).

It also doesn’t make for a good reader experience — a ranking factor that search engines now prioritize to ensure you’re answering the intent of your visitors. Therefore, you should use keywords in your content in a way that doesn’t feel unnatural or forced.

A good rule of thumb is to focus on one or two long-tail keywords per blog post. While you can use more than one keyword in a single post, keep the focus of the post narrow enough to allow you to spend time actually optimizing for just one or two keywords.

Why long-tail keywords? These longer, often question-based keywords keep your post focused on the specific goals of your audience. Website visitors searching long-tail terms are more likely to read the whole post and then seek more information from you. In other words, you’ll generate right type of traffic: visitors who convert.

2. Include these 1–2 keywords in specific parts of your post.

Now that you’ve got your one or two keywords, it’s time to incorporate them into your blog post. Where are the best parts of your posts to include these terms so you rank high in search results?

There are four essential places where you should try to include your keywords: title tag, headers & body, URL, and meta description.

Title Tag

The title (i.e., headline) of your blog post will be a search engine’s and reader’s first step in determining the relevancy of your content, so including a keyword here is vital. Google calls this the “title tag” in a search result.

Be sure to include your keyword within the first 60 characters of your title, which is just about where Google cuts titles off on search engine results pages (SERPs). Technically, Google measures by pixel width, not character count, and it recently increased the pixel width for organic search results from approximately 500 pixels to 600 pixels, which translates to around 60 characters.

Long title tag? When you have a lengthy headline, it’s a good idea to get your keyword in the beginning since it might get cut off in SERPs toward the end, which can take a toll on your post’s perceived relevancy. In the example below, we had a long title that went over 65 characters, so we front-loaded it with the keyword for which we were trying to rank: “on-page SEO.”

Search engine result link with a keyword-optimized title

Headers & Body

Mention your keyword at a normal cadence throughout the body of your post and in the headers. That means including your keywords in your copy, but only in a natural, reader-friendly way. Don’t go overboard at the risk of being penalized for keyword stuffing. Before you start writing a new blog post, you’ll probably think about how to incorporate your keywords into your post. That’s a smart idea, but it shouldn’t be your only focus, nor even your primary focus.

Whenever you create content, your primary focus should be on , not how many times you can include a keyword or keyword phrase in that content. Focus on being helpful and answering whatever question your customer might’ve asked to arrive on your post. Do that, and you’ll usually find you naturally optimize for important keywords, anyway.

URL

Search engines also look to your URL to figure out what your post is about, and it’s one of the first things it’ll crawl on a page. You have a huge opportunity to optimize your URLs on every post you publish, as every post lives on its own unique URL — so make sure you include your one to two keywords in it.

In the example below, we created the URL using the long-tail keyword for which we were trying to rank: “email marketing examples.”

Search engine result link with a keyword-optimized URL

Meta Description

Later in this post, we’ll dive into meta descriptions a bit more. Your meta description is meant to give search engines and readers information about your blog post’s content — so be certain to use your long-tail term so Google and your audience are clear on your post’s content.

At the same time, keep in mind the copy matters a great deal for click-through rates because it satisfies certain readers’ intent. The more engaging, the better.

3. Make sure your blog is mobile-friendly.

And for all those valuable search queries being done on mobile, Google displays the mobile-friendly results first. This is yet another example of Google heavily favoring mobile-friendly websites — which has been true ever since the company updated its Penguin algorithm in April 2015.

So, how do you make your blog mobile-friendly? By using “responsive design.” Websites that are responsive to mobile allow blog pages to have just one URL instead of two — one for desktop and one for mobile, respectively. This helps your post’s SEO because any inbound links that come back to your site won’t be divided between the separate URLs.

As a result, you’ll centralize the SEO power you gain from these links, helping Google more easily recognize your post’s value and rank it accordingly.

Pro tip: What search engines value is constantly changing. Be sure you’re keeping on top of these changes by subscribing to Google’s official blog.

4. Optimize the meta description, and use all the space.

To review, a meta description is the additional text that appears in SERPs that lets readers know what the link is about. The meta description gives searchers information they need to determine whether or not your content is what they’re looking for, and ultimately helps them decide if they’ll click or not.

The maximum length of this meta description is greater than it once was — now around 300 characters — suggesting it wants to give readers more insight into what each result will give them.

So, in addition to being reader-friendly (compelling and relevant), your meta description should include the long-tail keyword for which you are trying to rank.

Google result link with extended meta description

In the example above, I searched for “email newsletter examples.” The term is bolded in the meta description, helping readers make the connection between the intent of their search term and this result. You’ll also see the term “E-Newsletter” bolded, indicating that Google knows there’s a semantic connection between “email newsletter” and “E-Newsletter.”

Note: Nowadays, it’s not guaranteed that your meta description is always pulled into SERPs as it once was. As you can see in the above image, Google pulls in other parts of your blog post that includes the keywords searched, presumably to give searchers optimal context around how the result matches their specific query.

Let me show you another example. Below is an example of two different search queries delivering two different snippets of text on Google SERPs. The first is a result of the query “no index no follow,” and pulls in the original meta description:

meta-description-v1.png

The second is a result of the query “noindex nofollow,” and pulls in the first instance of these specific keywords coming up in the body of the blog post:

meta-description-v2.png

While there’s not much you can do to influence what text gets pulled in, you should continue to optimize this metadata, as well as your post, so search engines display the best content from the article. By creating reader-friendly content with natural keyword inclusion, you’ll make it easier for Google to prove your post’s relevancy in SERPs for you.

5. Optimize your images’ alt text.

Blog posts shouldn’t only contain text — you should also include images that help explain your content. But search engines don’t just look for images. Rather, they look for images with alt text.

Because search engines can’t “see” images the same way humans can, an image’s alt text tells them what an image is about — which ultimately helps those images rank in Google Images results. Alt text also makes for a better user experience, as it’ll display inside the image container when an image can’t be found or displayed, and can improve accessibility for people with poor vision who are using screen readers.

Technically, alt text is an attribute that can be added to an image tag in HTML. Here’s what a complete image tag might look like (bolding added for emphasis):

<img class=”wt-blog__normal-image” src=”image.jpg” alt=”image-description” title=”image tooltip”>

Adding keywords to your alt text may seem minor — and it isn’t going to impact your search rankings as much as other things on this list. But it is worth the extra minute it takes to change the name from “IMG23940” to something accurate and descriptive, like “puppies-playing-in-basket:”

puppies-playing-in-basket.jpg

Read this blog post to learn more on-page SEO tips for keyword optimizing the most critical parts of your website.

HubSpot customers: The SEO Panel will recognize whether or not you have optimized your images. Though these elements are not as important as some other optimizations, they’re still necessary (not to mention easy to add).

seo-panel-images.png

6. Don’t use too many similar topic tags.

Think of it this way: when you create a topic tag, you also create a new site page where the content from those topic tags will appear. If you use too many similar tags for the same content, it then appears to search engines as if you’re showing the content multiple times throughout your website. For example, topic tags like “blogging,” “blog,” and “blog posts” are too similar to one another to be used on the same post.

If you’re worried that your current blog posts have too many similar tags, take some time in the near future to clear them up. Choose about 15–25 topic tags that you think are important to your blog and that aren’t too similar to one another, and then only tag your posts with those keywords. That way, you won’t have to worry about duplicate content.

7. Use URL structures that help your visitors.

The URL structure of your web pages (which are different from the specific URLs of your posts) should make it easy for your visitors to understand the structure of your website and the content they’re about to see. Search engines favor web page URLs that make it easier for them and website visitors to understand the content on the page.

This differentiation is baked into the HubSpot blogs’ respective URL structures. If I decided to go to the Marketing section from this main page, I would be taken to the URL http://blog.hubspot.com/marketing. If we want to read the Sales section, all we have to do is change where it says “marketing” in the URL to “sales”: http://blog.hubspot.com/sales. This URL structure helps me understand that “/marketing” and “/sales” are smaller sections — called subdirectories — within the larger blog.

In this way, URL structure acts as a categorization system for readers, letting them know where they are on the website and how to access new site pages. Search engines appreciate this, as it makes it easier for them to identify exactly what information searchers will access on different parts of your blog or website.

8. Link internally when possible.

Inbound links to your content help show search engines the validity or relevancy of your content. The same goes for linking internally to other pages on your website. If you’ve written about a topic that’s mentioned in your blog post on another blog post, ebook, or web page, it’s a best practice to link to that page.

You might’ve noticed that I’ve been doing that from time to time throughout this blog post when I think it’s helpful for our readers. Not only will internal linking help keep visitors on your website, but it also surfaces your other relevant and authoritative pages to search engines.

HubSpot customers: The SEO Panel automatically suggests linking to other internal resources on your website. Think of it as solving for your SEO while also helping your visitors get more information from your content.

hubspot-seo-panel-links.png

If you’re looking for more internal links to add to your post but aren’t sure which would be relevant, you can click “Explore some internal links you might use in this post” for a list of recommendations.

9. Use Google’s Search Console.

If you’re interested in optimizing your best-performing older blog posts for traffic and leads like we’ve been doing since 2015, this tool can help identify low-hanging fruit.

Line graph showing keyword performance on Google Search Console

A lot of content marketers struggle with optimizing their blog posts for search. The truth is, your blog posts won’t start ranking immediately. It takes time to build up search authority. But when you publish blog posts frequently and consistently optimize them for search while maintaining an intent-based reader experience, you’ll reap the rewards in the form of traffic and leads long-term.

10. Use topic clusters.

The way most blogs are currently structured (including our own blogs, until very recently), bloggers and SEOs have worked to create individual blog posts that rank for specific keywords. The result is disorganized, and hard for the user to find the exact information he or she needs. It also results in your own URLs competing against one another in search engine rankings when you produce multiple blog posts about similar topics.

Here’s what our blog architecture used to look like using this old playbook:

Flowchart of HubSpot's topic cluster SEO model

Now, in order to rank in search and best answer the new types of queries searchers are submitting, the solution is to use the topic cluster model: Choose the broad topics for which you want to rank, then create content based on specific keywords related to that topic that all link to each other, to create broader search engine authority.

Using this model, this is what our blog infrastructure looks like now — with specific topics surrounded by blog posts related to the topic, connected to other URLs in the cluster via hyperlinks:

A set of topic clusters for SEO

This model uses a more deliberate site architecture to organize and link URLs together to help more pages on your site rank in Google — and to help searchers find information on your site more easily. This architecture consists of three components — pillar content, cluster content, and hyperlinks:

SEO model using icons for pillar content, cluster content, and hyperlinks

We know this is a fairly new concept, so for more details, check out our on the topic, or the video below.

We don’t expect you to incorporate each of these SEO best practices into your content strategy right away. But as your website grows, so should your goals on search engines. Then you’ll be able to do some link building to get other websites to link back to your blog!

Once you identify the goals and intent of your ideal readers, you’ll be on track to deliver content organically that is always relevant to them.

Source

https://blog.hubspot.com/marketing/blog-search-engine-optimization


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Mar 14

5 Key Trends for Success in Affiliate Marketing

By bonusadm | affiliate marketing

Success in Affiliate Marketing has always been the backbone of undertaking business on the Internet– of course, it has been around before, but it is the easiness of networking via the web that rendered it as ubiquitous as it is these days.d as any booming industry, it isn’t static – every year brings new challenges, trends, and opportunities, which means that if you want to stay on top, you should know which way the market is going. So what can we expect in 2018?

1. Growth of Video and Augmented Reality Content

Humans are physically and psychologically wired to be more responsive to visual content, and the direction in which the Internet had been developing ever since most users acquired sufficient bandwidth proves this point right. Video has already achieved complete dominance over all other types of content: no less than 85% of marketers use it in this or that form, and one-third of all online activity consists of watching the video. Videos are everywhere: on social media, on corporate websites, in product demos.

For affiliate marketing, it means that if you are not using videos to engage visitors, you are losing a massive opportunity. Practice shows that it is much easier to entice a visitor to watch a video than to consume any other type of content. In addition to that, take a closer look at AR (augmented reality). It was a big thing back in 2016 but stood somewhat low in 2017, but now we are going to see its comeback after technology gets perfected and used to its full potential.  It will be more accessible to marketers and serve as an excellent way of reaching out to potential clients.

2. Growth of EPC-Based Payment Model

EPC (earnings per click) is an affiliate payment model built around the rate of commission you get for the achieved click-throughs or the necessary activity performed on your affiliate links. It is already a widely used payment model across affiliate networks, and 2018 is likely to see it grow. There are many reasons for that, primarily that it provides a deep insight into what is happening both for affiliates and advertisers, making it easy to see what is being done wrong and what has to be changed. Therefore, it may be wise to start working with well-established EPC affiliate programs early in the year.

3. Many Affiliate Marketing Networks Will Disappear Or Change

No affiliate marketing isn’t dead despite all the efforts of Google and Facebook and isn’t going to disappear anytime soon. However, there are just too many affiliate networks out there today, especially since the mass emergence of Chinese networks. More supply means greater competition, and while it means better conditions for both marketers and affiliates for a while, it may indicate that the network you’ve decided to hook up is going out of business. So, you have to find a replacement quickly or risk disrupting your business. 2018 will likely see the spread of affiliate marketing to developing countries, which will mean an even more significant competition, so look out.

4. Ecommerce Is Big and Will Get Bigger

With every passing year, people from more and more countries are getting more comfortable with using their credit cards online as well as mastering new and more advanced payment methods. It means more business in ecommerce, which in turn means more and more diverse advertising, which means the higher participation of affiliate marketing in this niche.

5. Growth of Voice Search

Voice assistance like Amazon Alexa and Google Home steadily grew in their use throughout 2017 and are increasingly often integrated with third-party products. In long-term, it can mean a general move towards voice search and, therefore, affiliate marketers have to predict this and adapt to more natural-sounding speech patterns and long tail keywords.

In general, affiliate marketing is likely to continue to grow, with more merchants and website owners creating new affiliate programs on popular networks and advertisers trying to diversify their affiliate traffic sources, and you would do better to jump the bandwagon.

Source

https://www.business2community.com/affiliate-marketing/5-key-trends-success-affiliate-marketing-2018-02024702


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Mar 09

Leveraging Your Skills to Making Money Online

By bonusadm | make money online

Make Money Online

The far-reaching utilization of internet and it’s ever intensifying requirement in our culture is utterly unparalleled Lots of people are making use of tons of information found online based upon their needs. These days, almost everyone belonging to any age group is able to get any type of information at the drop of a hat. Yet how can you put this on your side to making money online.

The present internet development has a flip-side to that. Far, a good deal of us might just have the impression that being seated in front of our computers and laptops, is just making us consumers of information. Yet, this is not quite the case! As a matter of fact, online world has emerged as a great source to make online money.

If you have been thinking ways about getting extra income, this particular blog will hopefully be of an immense help for you. Here, I am detailing certain means with which you are able to keep your cash-flow undisturbed. These are simple but reliable strategies that require no big investment to start with. You, however, have to have a number of skills so as to leverage them to your reward.

  • Start off With a Blogging Web Site

Web blog content writing has turned into one of probably the most reliable means of generating passive income nowadays.  Despite the fact that it takes a while but the rewards are tremendous. If you are going to start your blog site as soon as today, you will most likely have to wait for a few months or even a year before you see any kind of revenue coming in. No one can stop you from monetizing your skills if you are specialized in a particular topic or you have an expertise in a specific domain.

There are many blogging platforms where you can post your blogs. For example, WordPress.org, WordPress.com, Blogger, Tumblr, Medium, Squarespace, etc are some of the widely used platforms. You can choose any of these platforms (I will personally recommend WordPress) and register your domain name and hosting. After designing your blog, you can then add posts and pages.

  • Put together internet-based training courses

Should you already have a solid expertise about a topic or a skill set and want to communicate this in successive chapters and installments, putting together an online course would certainly be the very best proposition for you. Online courses are significantly emerging as sought-after because students and learners find them really convenient in regards to availability, convenience and because they can possibly do it in their own time.

So, just how do you establish your internet-based course? Well, you can easily find many networks where you can put your training programs available for sale, for example, Skillshare, Udemy, Click4Course, and WizIQ, etc.  You can upload your courses in any of these platforms and establish your personal price points. Whenever an individual purchases the course, you get a specified amount of it.


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  • ​Take Advantage of the Potential of YouTube

​​Believe me; the earning potential by means of YouTube is impressive. In the event that you can establish a channel properly, you can make thousands. It, fortunately,depends
how and what you do with your YouTube channel as it is the top video platform throughout the internet today. There are many YouTube stars who have already accomplished it and are earning millions of dollars. However, I can not offer any guaranteed assurance that you will become one but, I can promise you taking modest steps your online videos can generate income for you.

You can start off by producing short videos of cooking certain dishes that you are experienced with, or ideas how to play guitar (if you know it), or video presentations about taking care of your family pets. After putting together awesome videos that
people will enjoy and share, you can publish it on YouTube. There certainly are certain aspects that you will have to focus on if you want people to watch and like your videos. To begin, it should have a captivating headline. Secondly, it needs to have ideal audio, light, resolution and clarity. Additionally, share your videos on every one of your active social media sites.

​Earn with the Help of Affiliate Marketing

Affiliate marketing is a highly recognized method of generating additional money online. It is the practice through which business enterprises pay affiliates for each website visitor of their websites, which are generated by the affiliates' marketing strategies. It is reasonably cheaper and more
efficient means to start making money online
.

If you are looking forward to become an affiliate, you will have to market products or services as well as a online web sites to generate a specific amount as a commission from sales produced.  Affiliate marketing has turned into a crucial source of online profits for thousands of people all over the world..

​So, how will you do affiliate online marketing?
First and foremost, you have to join an affiliate program:
My strong and personal recommendation --) check this out below...
 

"


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Feb 18

Steps To Make Money Affiliate Marketing Very Quickly

By bonusadm | affiliate marketing

​How You Can Make Money Affiliate Marketing Quickly

​.There are a great deal of people who have an interest in the affiliate marketing venture. In most cases they want to create their own affiliate business to earn extra money for better life. The affiliate marketing business has been validated that it is certainly the most effective approach to begin, build and run the business on the internet and to make money affiliate marketing.


​There are lots of established affiliate training programs currently on the internet. You will uncover and discover the effective affiliate marketing training system bit-by-bit for your success in the long term. You will master the right approach to make money with affiliate program.

​Are you seeking one of the most desired means to possibility make extra money quickly on the web utilizing an affiliate program? I have uncovered the best way for you to generate money with Clickbank; make money affiliate products from there marketplace.

There are over 11,000 digital products in the Clickbank market place. Clickbank is one of the major affiliate networks that serve as a 3rd party between the web merchants and the associated affiliates.

​Clickbank is obligated to provide the technology to supply the  merchant's offers and sales and promotion campaigns. The affiliate network also will get the job done of collecting commission fees from the vendor and paying out the commissions to the affiliates associated with the program.

Step # 1: Discover Lucrative Niche market

As an affiliate marketer, you will have to discover a niche market well before you can promote specified products. Just after you have identify your market, the next thing that you must to do is to find your niche market. A niche market is a specialized segment of a bigger market. 

Step # 2: Build up Your Content Rich Website

You quite possibly need only a simple site with a landing page for each affiliate product or your product you really want to promote. Let's talk about the basic site structure many people may possibly be very productive with.  First, a word
about domains and hosting. You need to have a domain that targets the keyword you wish to dominate in your niche. It's that simple. And don't include dashes in the name-- that used to help you with online search engine, but probably does
not anymore, and it's more difficult to type.

Step # 3: Make Use Of Multiple Traffic Generation Strategies

Traffic generation is without a doubt the crucial key to online marketing results.  Sure, you'll need to have a strong, beneficial affiliate product and exceptional sales  copy on your website in order to convert that website traffic effectively.

Everything revolves around on generating quality traffic to your site. Without traffic, you are pretty much dead, out of business-- end of story. Various and free Website traffic generation for driving targeted visitor traffic are article marketing, blog marketing, press release, Facebook, twitter classified ad posting, and pay per click.  Article marketing in
combination with forum and blog posting are excellent ways to begin driving free, organic targeted visitor traffic to your website straight away.


Most importantly, repeat Steps # 1 - # 3 for any additional affiliate products. The last helpful step for .your successful in this endevour is to duplicate the above 3 steps for other
affiliate programs to promote and market. Many different years of experiences reveal that you are in the great position to make money utilizing affiliate programs. These steps have
been affirmed that they can really help you get better understanding and comprehension of the best ways to be successful in the affiliate marketing arena ​.


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Feb 15

Criteria for the Best Affiliate Marketing Programs

By bonusadm | affiliate marketing

Qualifying criteria for Best Affiliate Marketing Programs

Essentially, the affiliate's intention in registering for the ​best affiliate marketing programs to earn money. In affiliate marketing, earnings can be found in the form of commissions, usually a percent off the sale of a product. Why settle for a low-paying program when there are others where you can profit more from given the very same amount of efforts on your part?

Anytime taking into consideration what affiliate programs to work with, go with those that offer higher commission rates. Good rates range from about 50 percent to 75 percent. If the program pays less than that, you may well want to take another look. It may not be worth your time and effort at all.

Affiliate Marketing Program is top quality

Consistently go with the affiliate marketing and advertising program that is supported by a reputable and highly regarded staff with the appropriate and sufficient expertise about the
marketplace. Evaluate the affiliate product and services at the same time.

Are they bona fide, offer good value and are saleable? Keep in mind that you will be putting your own integrity on the line when you join that program. If it's credible, then you will be viewed as such as well.

​Affiliate Product is '​Hot' or getting there

Keep current on market requirements and with regards to the 'trendiest' and 'to watch out for' products. A simple search online will help you determine the type of things that people are
looking for and want to buy. There's a good chance an affiliate online marketing program is marketing that product. When a product line has a high market place demand, it's much easier
to promote.

This is really good news for you as an affiliate of that program given that there won't be virtually any grueling work involved to do just in order to get the product off the ground.  It will certainly sell on its own or for minimal effort to get positive results.

​Affiliate Web marketing program pays higher commissions

Essentially, the affiliate's goal in registering for an affiliate marketing program is the ability to make money online. In affiliate marketing, Your  earnings come in the form of commissions,
commonly a percent of the sale of a product. Why choose a low-paying program when there are others where you can profit more from given the very same amount of efforts on your part.

Anytime taking into consideration what online affiliate programs to work with, go with those that offer higher commission rates. Good rates range from about 50 percent to 75 percent. If the program pays less than that, you may well want to take another look. It may not be worth your time and effort at all.

Best Affiliate ​Marketing Program has a Higher conversion rate

Conversion rate pertains to the duration it takes for a potential customer who clicks on an affiliate web site to develop into a paying customer. In affiliate marketing, this can possibly be infamously unpredictable, with any leads produced from any  email campaign taking as much as 60 days prior to ever purchasing anything.

A really good indicator that a particular affiliate program is the best one to work with is its high conversion rate. This means that even more targeted visitors to an affiliate's site become buyers. When there are more customers, an affiliate's revenues escalate..

To learn about their conversion rate, you can check an affiliate marketing program's website. Some of them publish this related information. Otherwise, you will need to test the product on your own,testing targeted visitors to see how well it performs.

​Another top qualifier for considering any affiliate marketing program for one of the best; does it provide complete customer support. Doing this is a particularly important criteria to search for when choosing what​ affiliate marketing programs for beginners to make use of if you're a novice. There are lots of programs that will furnish their system and leave you to your own devices without taking a look at in on your progress or how you are doing.

If you're not a go-getter or are skeptical of any online marketing programs which don't support their affiliates, avoid these kinds at all cost. Make use of affiliate marketing programs that supply sufficient information, offer affiliate marketing training as well as good customer affiliate support. You will certainly appreciate this supplemental benefit just in case you run into a little bit of difficulty later.

Many of our web site visitors have contacted us expressing their satisfaction over our useful resources on best affiliate marketing programs. We really hope you enjoyed reading through our special research on best affiliate marketing programs. We are updating our article gallery with more information on affiliate marketing programs on an ongoing basis

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Jan 20

Getting The Hang Of Organic SEO

By bonusadm | SEO

In the old days of the Online world, there were no SEO Professionals, automated systems, or all that high technology stuff. A few years ago, in fact, the term “Search Engine Optimization” did not even exist! Website owners battled with approaches and means to obtain the much-needed hits to their website (never mind if it was not targeted) to ideally produce the desired earnings. Those were the days of IBM (or “It’s Best done Manually) and Organic SEO.

search engine optimization

Organic SEO still pertains to the processes and techniques that are undertaken to optimize a web site in order that it obtains good relevance ratings based on the keywords that the site is respondent to. The sole difference between Organic SEO and the SEO we now know is that Organic SEO is a manual method vs. the current automated methods of web page submission and alteration that defines “modern” SEO. Organic SEO focuses on promoting websites on the Natural online search engine results also referred to as organic results in contrast with sponsored web links (Pay-Per-Click/PPC). Organic SEO, when you truly consider is a “purist” approach to website optimization because nothing is a “black box”. As a specialist in Organic SEO, you understand optimization; you don’t just blindly trust it.

Organic SEO is built upon a clear understanding of fundamental concepts, including:

– Search engines and the way in which they work

Obviously, you can not practice Organic SEO if you really don’t even know how the first two letters of SEO (i.e., Search Engine) works. An internet search engine is a web site that provides the visitor a list of recommended websites to visit, based upon an unique keyword or keyword phrases. The ranking of a website is statistically calculated by what is termed as “key word density” or the ratio of keywords to the total number of words of web content in a website. Inbound links and their relevancy is another element that determines your rankings. The gatherer of this statistical data is what is referred to as a “spider” or “spider bot”, which is a program whose function is to count the number of times a keyword appears in a website through a process called “crawling”.

– Search Engine Optimization

You can’t have Organic SEO without the SEO part, and that stands what Search Engine Optimization. SEO’s principal goal is simple: bring as many website visitors to your website as attainable by exerting influence on the search engine to position your website as close to the very top of the list as attainable. As an end result of getting more website visitors, it is really hoped that your website will generate business for you. This specific outcome is every Organic SEO user’s clear measure of becoming successful.

– Viral Marketing Concepts

This is a significant concept to comprehend if you are really serious about becoming a good Organic SEO specialist. Viral Marketing is a strategy to exponentially increase the amount of site visitors to your website from a small base that you have built from your primary Organic SEO approach. An example of Viral Marketing is to offer visitors to your website an option to generate income from their very own website by merely putting in your website’s link on theirs to ensure that when people visit their website, then there is a great chance that they will likely visit yours. This strategy is certainly a handy component of the arsenal of a practitioner of Organic SEO.

– Optimized Domain Names Fundamentals

One of the simplest ideas to recognize, yet also one that is not really as easy to implement. Obtaining a keyword-rich domain name is every Organic SEO consultant’s dream because it carries so much weight in the relevancy scope. If you domain name is precisely what you are selling, you will be able to smoothly sail on without much of a problem in the search engine rankings. The challenge, certainly, is that there is a very high likelihood that the “good” domain names already belong to someone, and this helps make an Organic SEO specialist life harder.

– Keyword and Keyword Phrases Research

This is the very first step on the list of to-dos for an Organic SEO practitioner given that it plays a main role in determining your search engine optimization method. Since it takes several months for any optimization strategy to work, an Organic SEO expert’s efforts will be wasted if he makes the misstep of optimizing a website based on keywords that are not really as popular as he presumed.

Turning Into an Organic SEO specialist is not an easy task in any way because it requires a deep knowledge of the fundamentals that those employing automated systems take for granted. There is a major advantage, however, of Organic SEO vs. the “lazy man’s” SEO: A clear understanding of the concepts makes it possible for you to study SEO scenarios more accurately and formulate strategies that are better suited and respondent to your website’s needs.

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Jan 17

Critical Solutions On Getting Results Through Article Marketing

By bonusadm | affiliate marketing

Are you having a hard time to successfully market your products through articles? Do you want to attempt article marketing, but aren’t sure where you should start? Then you’ve come to the ideal place! Within this write-up, we’ll present you the suggestions you will need to commence article marketing and to make sure that your initiatives thrive.

Like the smell of new Content

Like the smell of New Content

Review Article Marketing Written Content

At any time you are writing content for publication, it is significantly essential to verify or even triple-check your spelling and grammar. Readers are turned off by means of posts that are loaded with misspelled words and ungrammatical phrases. Even if your content is substantial, improper spelling and sentence structure will still make you appear to be unreliable.

Perhaps the most spectacular facet of article marketing:and content marketing most of the working techniques used by marketers today were actually devised and also put into effect by marketers. This indicates that any terrific idea you have that goes against the grain could easily end up being the next chart-topping eBook about the best ways to successfully market.

Utilize a Strong Call to Action Statement

Compose your conclusion paragraphs by using a call to action. Talk first with regards to the primary subject of your article. At that time, emphasize to your target market of the key points which were mentioned in the body of your message. Last but not least, write a statement that implores the reader to make an adjustment, fix an issue, overcome a specific thing, or something quite similar, and in one sentence let them know to seek out your product as their answer.

Assuming that your target in your content marketing strategy is simply just to acquire back links to your web site, then you can focus slightly less on the good quality of your subject matter. The main goal in this type of article marketing is to be one-of-a-kind to ensure that your content helps drive up your google search engine rankings.

Writing a series of related articles can be a great way to get the most out of your article marketing efforts. Of course every article should encourage your readers to find more of your writing, but a series has its own particular kind of powerful cross-promotion. Each installment of an article series acts as an advertisement for the series as a whole.

Now You Too Can Flood Your Websites With
Unique High-Quality Content 

Because content is what makes your business run. The more good content you have, the more keywords you can rank for. The more keywords you rank for, the more traffic you get – and more traffic equals more money

Spin Rewriter content

Ezines are one of the best publishing platforms to use for an article marketing campaign. Remember to check the requirements ezines put on their articles, though. These requirements can change frequently. Review an ezine’s terms of service before you send it your first article, and go back to check it for changes regularly if you continue sending it material.

Identifying your viewers comes in valuable with any type of online marketing. With affiliate marketing this comes in useful given that you should have an idea what types of products or services to market. When the ads are relevant to the viewers type you get the more apt they are going to be to clicks on them.Marketing your articles via the web takes a lot of creativity. Remember that the idea isn’t only to write quality content, you also want to write very compelling content. If you can not hold the interest of your readership, then you will not have a readership and thus no visitors to your website.

Regardless of what variety of products or services you’re selling, you should have the ability to benefit from article marketing. Once you’ve checked out this write-up, you understand what you can possibly do to ensure sure your article marketing is an accomplishment. Soon, a lot of people will be looking for article marketing advice from you.

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Jan 16

How To Use Content Marketing to Help Your SEO

By bonusadm | Content marketing

SEO and content marketing go hand in hand, but what exactly is content marketing? People often have trouble understanding the difference between the two, especially if you’re just starting out in the online marketing world.

Content marketing should be an integral part of any SEO strategy. If you’re not factoring it in, then this is even more of a reason to read this article to find out how you can better utilize content and simultaneously improve your SEO.

Just what is really content marketing?

Content marketing is a combination of all types of marketing activities that focus on creating and sharing information including (but not limited to) blog posts, email newsletters, social media posts, core content on your website, and images. It is also crucial for the branding element of digital marketing, as it is the process of getting your content in front of your potential audience.

Say you owned a new boutique coffee house, for example. As well as looking at optimizing your local SEO so that coffee lovers can find your new spot, you could utilize content marketing by sharing some images of your new coffee shop through social media platforms such as Facebook & Instagram. (You could also publish blog posts providing specific about your different roasts, instructions on how to brew the perfect cup of coffee, the story of the founding of your coffee shop, or profiles of your customers and their preferences.)

People will want to share valuable content because it’s funny, interesting, newsworthy or powerful. So try to create something unique even if you are just putting a new spin on something dated. Also, by incorporating a story that people can relate to you will personalize the experience, thus enabling a deeper understanding 0f your business from your audience.

As well as creating a brand awareness, if you choose to link Facebook/Instagram images back to your site, you will start driving relevant traffic and if the website incorporates a good user experience this will have a positive impact on your SEO, as Google will deem your website as more relevant. Plus, if your content starts to get shared by other platforms, this will continue to build up more links to your website.

What exactly is the objective of content marketing?

When it comes to effective content marketing, you should be creating high-quality & stimulating subject matter for your website visitors. The formulation of high-quality content pertains to almost anything that can be valuable to the end user; regardless if that is engaging, informative or helpful.

Through the efforts of content marketing, the goal is to naturally entice your audience and then encourage them to convert. You can do this by using a call to action on the website, which can help coax your audience to take the next step by offering a discount or limited time offer to purchase your products or inquire for your services.

For example, if you operate a yoga studio and you’re seeking to gain new clients you could write a blog post about recommendations on just what to do in the course of your first yoga class. Then, when people go to your site to read the post, you can offer them a discount on their first class. You attract them to your site with subject matter they find valuable, and then use it as an opportunity in order to get them into your sales funnel.

Can the Content literally any type of subject matter?

 The content could be in the form of photos, videos, blog posts, infographics etc. Just as long as the content presents some type of value and engages your audience, then it doesn’t really matter what type you choose.

You should carefully formulate your social networks strategy to ensure optimum engagement with the content that you share. Curating your Instagram feed and make use of great content is the key to helping to build a community and generate leads and sales via Instagram. If you’re focusing your time and efforts on distributing content on Facebook, Twitter, or Pinterest, you might adjust the style of web content for you to satisfy the interests of the various audiences

The reasons why content marketing can benefit SEO?

1. Textual content is a cornerstone of SEO. Google crawls the website and the subject matter, indexes the website page, and ranks pages accordingly.

Efficient content marketing features writing quality copy which is relevant to the phrases your audience is browsing for. For that reason, the more blog posts you write which have a keyword target, the more probable your website will begin driving in increased organic traffic. The key is making certain that your content pertains to the keyword but avoids poor SEO techniques such as keyword stuffing. Compose naturally and provide quality, high-value related information.

2. Web content provides the basis for keyword optimization. It really allows you to optimize keywords throughout the pertinent pages on your website. Anytime creating material, aim to implement a keyword phrase. Google has improved search accuracy by creating algorithms to understand the searcher’s intention and the contextual meaning of terms.

As a result, you should ensure that you have a wide array of closely related phrases being targeted within the content, as opposed to just the singular phrase you think your target market is choosing.

3. Soon after you start creating quality content and marketing it effectively, your rankings can see a positive result. New visitors to your website because of content marketing are truly potential consumers. Due to this fact, in addition to increasing website traffic to the website, it can likewise increase your leads/sales.

4. Each new piece of content you produce on your website is yet another page that Google can index. While content by itself won’t increase your visitor traffic, it gives the possibility to target new and different phrases which may engage potential customers.

5. Valuable web content improves your authority. Assuming that your content is really high quality, it is most likely to attract more back links and shares all throughout social media as well as other blogs. Valuable content will also have a part in a really good user experience, and the metrics will give Google positive ranking signals.

Final thoughts

Content marketing and SEO collaborate with each other. Time spent doing keyword research for SEO is virtually ineffective unless those keywords are actually made use of in the web content! A healthy balance of both of these is vital to success.

Ensure that you don’t zero in completely on material and that you ensure that your technical SEO is up to speed too. You could produce the finest content in the world, but if Google can’t crawl your website or there are technical troubles, the web content won’t have its maximum reach.

Source

https://www.mainstreetroi.com/how-to-use-content-marketing-to-improve-your-seo-results/

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Jan 12

6 Email Template Design Tips You Should Always Follow

By bonusadm | Email marketing

6 Email Template Design Tips You Should Always Follow

More than 260 billion emails are sent around the world every single day.

So how do you make sure your messages stand out in a subscriber’s inbox? Well, great content, for one. But another extremely important factor: email design in your email marketing promotions. Eye-catching emails that effectively communicate your message will improve metrics like open rates, click through rates, and conversions.

Luckily, email templates are an easy and time-efficient way to create beautifully branded messages. Most Email Service Providers have some to choose from. In fact, AWeber has more than 700 templates in our platform.

Before you start dragging and dropping your content into a template, though, there are a few design tips you should know. Follow these six simple tricks to get the most out of every template.

Pick the right template for the job

Do you want to welcome a new reader? Update them on a new product? Announce a huge sale? With hundreds of templates to choose from, you want to pick a design that best suits your goal.

(Want a more customized template that perfectly matches your website or brand? Click here to work one-on-one with an AWeber designer to create one.)

For instance, if you’re an AWeber customer who wants to send a welcome letter to new subscribers, you may choose the “tidal” template (shown below). Then just add in your own text, logo, and personalization.

If you want to get your subscribers excited about an upcoming sale, catch their attention right away. Then lead them right to your discount, coupon, or offer. Here’s a simple, but effective design you might pick:

Keep your design clean and focused

Choice is the enemy of conversion. If you give a person too many options, it makes it difficult for them to make a final decision, according to psychologist Barry Schwartz, who named this phenomenon “the paradox of choice.”

Keep this in mind as you choose or tweak an email template. The design should be a path that leads the reader toward your ultimate goal. Add in too many other routes, and your reader may never get where you want them to go.

To give you an idea, here is an example from Moo, a custom print and design company. It’s a clean and focused email design that effectively promotes products. As a reader, you know exactly what the email’s goal is — to make you want to buy something!

We love this design because it:

  • Follows a simple “Z” pattern layout, which means it easily moves your eyes in a zigzag that alternates text and images.
  • Consists of minimal elements and concise writing for a streamlined look.
  • Includes visual examples of each product to minimize the use of long chunks of text and to show off their array of products.
  • Creates defined sections for each product with the use of thin dividers.
  • Contains lots of white (or in this case, blue) space to draw your attention to the images.

Create an eye-catching header

While you want your email template to reflect your brand, you don’t need it to look exactly like your website. You want to draw your reader’s attention to the important elements within your email — not overwhelm them with something that looks like a site.

Forgo a heavy navigation bar at the top for something more user-friendly like the North Face did below. It still drives subscribers back to their site, but it limits the number of choices and keeps things clean.

If your email can serve its purpose without the navigation bar, then take it out like this Burberry email below.

The goal of this email is to advertise their trench coat line and the design visually showcases this very well and plays up their brand. With the multi-tan color palette, you instantly know that it’s Burberry. The well-structured grid layout makes for a seamless flow of design as well. If the header was filled with navigational tools, it would diminish the overall feel of the brand and the message they are trying to send.

Balance your text-to-image ratio

When choosing or changing a template, keep your text-to-image ratio in mind. Text-to-image ratio is how much text there is in comparison to images in your email.

There’s no such thing as the perfect “text-to-image ratio”, but most people stick with 60 percent text and 40 percent images.

Here’s why it’s important not to rely too heavily on images:

  1. “Image-only” emails risk going to the SPAM folder since email service providers like Gmail, Yahoo! and Hotmail tend to filter and block them.
  2. Images may be ‘turned off’ as default by viewers or by their email client.
  3. Images can take longer than text to load based on browser and internet connection. A subscriber may leave the email before they’ve seen all the content.

Utilize alt text for images

When you include images in your messages, they may or may not always display in the email clients they were sent to. That’s because many email services will disable images in messages that are sent to their users, unless the user actually verifies that they do indeed want to see the images.

Alternative text is helpful in these cases. When an image doesn’t load, a line of text will appear that describes what should be there.

Take a look at this email from Hotels.com where images were blocked, but the use of alt text was implemented.

And here’s what it should actually look like:

Now, you may be wondering, “Is including alt text worth my time?”

Absolutely. Forty-eight percent of mobile clients will block images by default, according to the email testing platform called Litmus. If you set up alt text, the description will appear where the images were supposed to go. If you don’t, your reader will only see blank boxes.

Alt text is also important for your subscribers with visual or certain cognitive disabilities. They may have a screen reader that will read the alt text to them so they get a full understanding of what’s included in your message.

If you are using AWeber’s Drag & Drop editor, click here to see how to set up alt text for your images.

Pro Tip: Not all images need alt text. If your image is purely for the aesthetics of the email, be sure to set an empty alt text value for the image.

Test your message

Mistakes can make you look unprofessional and sloppy. One bad experience may be enough to turn a subscriber away for good.

So test your emails! It only takes an extra minute or two, but the payoff is huge. We even recommend sending the test email to a couple people you trust and who aren’t afraid to give you an honest critique. They offer a fresh pair of eyes that may catch something you didn’t.

You should also send the test to accounts in different email services like Gmail, Yahoo! or Outlook. Here at AWeber, each of our marketing specialists has about three to five different test email accounts so they can review our messages and templates in multiple platforms before we hit the send button.

And always test on different devices — desktop, tablet, and mobile — if possible. Sometimes an email template you selected on desktop may have formatting issues on a cell phone. AWeber’s email templates are all mobile-responsive, but we can’t vouch for all other ESPs, so test just to make sure.

If you’re using AWeber: To easily check emails before you send, click on the “Preview & Test” button on the upper right-hand side of your screen. Enter your email address and hit “Send Test” to get a test email delivered to your inbox.

If you’re not using AWeber: Check out email testing tools like Email on Acid or Litmus to preview your design before you send.

Your template design cheat sheet

Feel free to download this recap below for the next time you use an email template.

And if you’re looking for an email template that perfectly fits your style and brand, contact an AWeber designer today.

Source

https://blog.aweber.com/email-template-design/6-design-tips-anyone-using-email-template-know.htm

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Jan 11

The 5 Worst Email Issues Facing Today’s Digital Marketers

By bonusadm | Email marketing

The 5 Worst Email Issues Facing Today’s Digital Marketers

The 5 Worst Email Issues Facing Today’s Digital Marketers

Part of the reality we face each day as digital marketers is that our role requires us to be entrenched in content. This responsibility is a double-edged sword. On one side, there’s the excitement of all the reading, writing, and sharing that can be done! On the other side, there’s the dread of all that reading, writing, and sharing that needs to be done…

It’s pretty clear we all have our work cut out for us. Fortunately, there are some things we can do to stay on track.

Marketing software and services provider Emma talked to more than 200 marketers and industry leaders at their annual Marketing United conference and compiled the results into their 2017 Email Marketing Industry Report. Here are the top five takeaways on what’s driving today’s marketers.

1. Marketers Feel Overwhelmed

Emma found that only 12 percent of marketers say they’re always meeting both customer and internal expectations. It varies, of course, but it does imply that a whole lot of us are just trying to keep up.

Meeting customer and internal expectations

It’s true, we have a lot to do. We do our best to meet organizational needs and take care of our customers. But we all have those times when we feel like Sisyphus, pushing our big marketing goals up the hill and trying not to get squashed when they roll back down on us.

Working smarter, not harder, goes a long way in relieving that load. Perhaps you have manual processes you could automate to save you time, money, and frustration. Just remember, though: If you do implement automation, check on it regularly and don’t just “set it and forget it.”

2. Marketers Have Data but Need Resources

If there’s one thing that marketers love, it’s data. We solicit it via forms and surveys and collect it from websites, social media posts, and sales. Data is critical to helping us understand our customers’ preferences and behaviors as well as how we can improve our products and processes.

Yet despite the plethora of information at our disposal, we’re stymied on what to do with it all.

According to Emma’s research, 64 percent of marketers say they don’t have the time or personnel to do the marketing they would like.

Making time for marketing

That’s pretty significant when you think about it, and it should give you pause. After all, as Convince & Convert president Jay Baer says, “Capturing data just because you can doesn’t matter; capturing it for a reason does.”

Ask yourself: Why are you collecting data? Could you put the information you’ve gathered to better, or more efficient, use? Consider the possibilities. By revisiting the data you already have, you could discover new insights that inspire new campaigns—and justify getting more of those resources we all want and need.

3. Marketers Struggle with Conflicting Priorities

How many times have you faced the question, “Deliver content that satisfies our audience, or deliver content that satisfies our bosses?” In a perfect world, it’d be both, but it’s a constant balancing act for most team members.

In its report, Emma suggests that if marketers want to address both internal and external demands and hit goals faster, then personalization is key.

Research backs up Emma’s findings, showing 75 percent of consumers are more likely to buy from retailers that personalize content.

If you’re not already prioritizing personalization in your content marketing, you might want to start because it provides a win-win for meeting both internal and external expectations.

4. Email Is Still Number One

With many of us constantly chasing the new and shiny in digital marketing, it’s easy to neglect more established tactics that may have lost their luster. Emma says that email marketing, while certainly not a new platform, still vastly outperforms other channels including social media, SEO, display/pay-per-click ads, and mobile/SMS.

Email generates the most ROI

Barring obvious barriers like incorrect addresses or non-functioning servers, “if you send your customers an email, they will receive it,” Emma points out. They may not open it. They may not click on it. But it will reach them.”

Marketers have the power to target, test, tweak, and track email to improve that reach—and hopefully its relevance and engagement. It’s no wonder marketers find it so essential.

5. Marketers Aren’t Using Email to its Full Potential

Because email is a familiar platform that generally requires little to no effort to maintain, marketers may find they under utilize it to their detriment.

Emma asked respondents, “How well is your email marketing integrated with your other marketing systems?” The response was, dishearteningly, “Not well at all.” A mere 12 percent confirmed they’d fully integrated their email program with other systems. 49 percent indicated partial integration.

Integration with other channels, personalization, and targeting continue to present challenges, but marketers are starting to reevaluate their email programs. Emma learned that 58 percent of marketers plan to increase spending on email in the next year, primarily to tap into its significant ROI advantage.

Marketers plan to increase spending on email

Emma’s research provides an inspiring reminder for marketers that email is still relevant, useful, and above all, valuable. Isn’t it time you take a fresh look at your existing email marketing and rediscover its potential?

Source

http://www.convinceandconvert.com/email/worst-email-issues/

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Jan 08

The State of Digital Media

By bonusadm | digital media

Over the years, the digital media industry has grown immensely. Let’s take a look at the current state of internet media, and where it may go in the future.

I spend a lot of time watching YouTube, as I’m sure many others do. I have my likes and dislikes about it, but there’s something about being able to find virtually countless videos about any topic that has overtaken all other forms of media for me.

And I know I’m not alone. According to Marketing Charts, a statistics website, more and more people are joining me. They say that traditional tv viewing, which used to be the undisputed king of media, is down among the younger population.

MarketingCharts.com

It doesn’t take a genius to see that traditional TV is on its way out. In its place, digital media is springing up all over the place. The numbers don’t lie, either. Digital media outlets like YouTube and Facebook have dominating numbers compared to traditional mediums.

The trick to sites like YouTube is that they don’t need to create their own content. Users, by and large, will do that for them. In the case of YouTube, content creators are rewarded with a chunk of the ad sales that keep the site afloat.

So when I saw many of my favorite creators making videos about how swathes of their content were getting demonetized, it took my notice. Why would YouTube forswear their users?

The answer lies within an algorithm, and the results have had echoes in burgeoning digital media outlets that rely on smaller, more dedicated audiences. In the wake of this phenomenon and a changing market, I think it’s time to take stock of where digital media stands.

Let’s start with YouTube and their algorithm.

Algorithmic Chaos

2017 brought on a lot of changes, especially for digital media.

In the video sphere, YouTube went through an event dubbed the ‘adpocalypse’ by many of its content creators. The term refers to an algorithm introduced this year that flags certain content for demonetization.

The algorithm didn’t come from nowhere, however. Prior to the ‘adpocalypse’, advertisers became aware of certain videos with content that they didn’t like, which caused a boycott. Think of the adpocalypse algorithm as a sort of quality control to repair some of the damage and end the boycott.

Linustechtips.com

According to Erik Kain, a contributor at Forbes.com, there were two major channels that caused the boycott. One was being used by terrorist groups such as Hezbollah. The other was their most famous and followed user, Felix ‘PewDiePie’ Kjellberg, who made a video where men held signs that read obvious racist phrases.

These videos caused an exodus of advertisers, and so their algorithm was born. Almost overnight, many users found that their videos had been flagged for demonetization. Due to the massive amount of videos flagged, it was clear that machine learning was implemented in the process.

New options for advertisers that is resulting in most of us not having ads. pic.twitter.com/8pEFzBl7Ca

— Ethan Klein (@h3h3productions) April 25, 2017

 

Many think that the changes border on mass censorship, but even Kjellberg has hope for the situation. After speaking to the executives at Google, he tweeted “Feeling a lot better about it, and confident it will improve over time.”

The Rise of Alternative Digital Media

Despite efforts to soften the blow from this controversy, many content creators are finding ways to stay afloat. Since the algorithm was put into use many videos have been appealed, and many users have resorted to third-party donation programs, such as Patreon.

However, there’s more to this story than content creators changing how they get paid for their work. Every controversy for a big company is a chance for smaller companies to try and carve out their own slice of the digital media market.

If you’ve been reading this blog for a while, you probably saw Chris Parbey’s article about alternative social media sites.

For every digital media giant, there are plenty of smaller sites who would love to take their place. Digital Media is a new market, after all, and in many ways it is still forming.

Everyone knows about sites like YouTube and Facebook, and it isn’t hard to figure out how they make their money. For smaller sites or content creators, however, there is a different dynamic. Instead of trying to make money off of advertisements, they tend to rely on a small, devoted audience.

Often these companies ask for donations. It’s just as likely that they rely on a network that produces and hosts its own video services, such as conservative media outlets like Louder with Crowder and The Daily Wire.

These sites can compete with the big boys in digital media because they try to hook people with unique content or accessibility. This shows how the market is changing.

Other changes are also on the horizon, and it’s incumbent upon everyone, big or small, to prepare for them. Controversies are one thing, but politics are another. And I can’t think of anything more politically relevant to this topic than net neutrality.

The Changing Market

Digital media is starting to come out ahead of television, but many fear what effects the specter of net neutrality might have on these new entertainment and information outlets.

One of the biggest fears is what it may mean for digital media outlets. Could some of these outlets be throttled by ISPs, harming their bottom line and hurting their business?

According to the FCC, that isn’t likely. In a report on their new guidelines, they wrote “If an ISP that also sells video services degrades the speed or quality of competing “Over the Top” video services (such as Netflix),526 that conduct could be challenged as anti-competitive foreclosure.”

Basically, if an ISP throttles your service to virtual death, that could be challenged. At that point, it would become a problem for the Federal Trade Commission to solve.

For big companies like Google, that means that a trip to the courts could clear up any throttling problems. For smaller companies, it may not be as easy, but the regulations drawn up by the FCC are worded to protect them as well.

Personally, I remain hopeful about the effects of the new FCC regulations. Despite PR flops like Ajit Pai’s cringy (and somewhat condescending) Christmas video, I’d like to think that they will hold true to their word to stand against things like throttling. I suppose time will tell.

Regardless, we have seen many changes to our favorite digital media sites over this past year. The digital media industry is growing, contenders are rising, and giants like Google and Twitter simply refuse to stand still.

But how long will it be before they too go the way of the television?

Could Giants Really Fall?

Regardless, we have seen many changes to our favorite digital media sites over this past year. The digital media industry is growing, contenders are rising, and giants like Google and Twitter simply refuse to stand still.

But how long will it be before they too go the way of the television?

Realistically, sites like YouTube, Reddit, Twitter and Facebook will be around for quite some time.

While alternate sites are trying to hold on to dedicated audiences, they continue to add new features that help them stay on top of the hill.

For example, YouTube started their YouTube Red service in 2015, a paid subscription that gives users exclusive content. This content, by and large, provides shows that feature various YouTube stars and other content without advertisements.

Twitter has also upped its game, raising the character count of tweets from 140 to 280.

Moves like these help sites to remain relevant. After all, if you were a tech giant like Google, wouldn’t you want to stay at the top of the hill for as long as you could?

Combine this with the success of alternative media sites, and you can see that digital media is thriving. Despite controversies with the big names, many people use digital media as their primary source of news and entertainment.

Which makes me happy, because it means that my YouTube addiction is safe for another day.

What do you think the digital media landscape will look like in the future?

Source

https://edgylabs.com/the-state-of-digital-media

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